Europe

ServusTV will continue to sublicense media rights for tennis's Australian Open and French Open in Austria from WBD for the next two years.

The Ladies European Tour (LET) has a new commercial director after former NBC Sports executive Theresa McCann was hired to replace Fiona Harold, who has joined World Netball.

Visa will use a new sponsorship agreement covering basketball’s EuroLeague and EuropCup to target consumers in Southern Europe and the Mediterranean region.

France’s narrow win over New Zealand delivered commercial broadcaster TF1 a record audience for an autumn test match and also eclipsed its ratings for the Italy-France Uefa Nations League clash by 2.2 million viewers.

New research carried out in the UK market has found that improvements have been made in lowering the latency for live sports streaming of major events this year

Olympique Lyonnais, the Ligue 1 club owned by John Textor, has been threatened with relegation and placed under a transfer ban after French football’s financial regulator expressed concerns over financial mismanagement.

The Primeira Liga club claims the involvement of “large American investors” demonstrates that its “credibility has been recognised” amid ongoing financial recovery efforts.

Tennium, the organiser of the ATP Tour’s Hamburg Open, has turned to Sportfive to help sell sponsorship and hospitality packages from 2025 to 2028.

Roger Lodewick is leaving his role heading up Viaplay’s Dutch operation after less than 12 months and has been replaced by William Linders of OD Media, the digital content distribution firm.

Rights in German-speaking countries to Major League Baseball (MLB), Nascar, Conmebol and Asian Football Confederation (AFC) competitions are switching to channels operated by Sportdigital in a deal with…

French Top 14 rugby champions Stade Toulousain has retained Infront as its exclusive sponsorship and hospitality sales agency until 2035

Mixed martial arts promotion Oktagon MMA has appointed Antesi Media, the Munich-based consultancy, to assist in the sale of its media rights in Germany following a successful event in the country last…

BeIN Sports has made its second payment to the French football league, but the dispute over the sponsorship element remains unresolved. The pay-television broadcaster has paid €15.7m ($16.7

Barcelona president Joan Laporta can claim financial vindication for a drawn out, attritional negotiation process with the club’s kit supplier Nike in an extension of the deal until 2038.

The potential for a domestic package of international NFL rights to be sold is beginning to take shape, with as many as eight games outside the US planned for 2025.

Three broadcasters, including the incumbent rights-holder DAZN, are vying for domestic rights to the top flight of Belgian football in direct negotiations with the country’s Pro League.

Infront has rejected competition claims raised by French-language Belgian public broadcaster RTBF over the agency’s sale of Flanders Classics rights to commercial network RTL.

The Sportfive agency has renewed one of its longest-standing commercial deals, reupping its agreement with the German Handball Federation (DHB) until 2030