Europe and the Middle East (EME)

American Football
Media

IMG has been awarded a three-year contract to exclusively manage the National Football League’s media rights in over 30 countries across Europe and Asia from 2024 onwards.T
Basketball
Industry Moves

Ralph Rivera, the experienced media executive, is to step down as managing director of NBA Europe and Middle East (EME) at the end of this month, it was announced today (Wednesday)
Multiple Sports
Media

US-based micro-mobility company Helbiz has announced the launch of a division in Europe, the Middle East and Africa to be headed by Matteo Mammi as chief executive in the region
Golf
Sponsorship & Marketing

Logistics software company Slync.io’s agreement to become title sponsor of the Dubai Desert Classic is understood to run for five years, from 2022 to 2026.
Golf
Sponsorship & Marketing

The European Tour has named logistics technology provider Slync.io as the new title sponsor of the Dubai Desert Classic, replacing watch brand Omega in the role
Industry Moves

James Elliott, formerly an executive at mixed martial arts’ Ultimate Fighting Championship and rights agencies including Pitch International and Kentaro, has been recruited by Evolution Media Capital, t…
Basketball
Industry Moves

The National Basketball Association has announced that it has appointed George Aivazoglou as its head of fan engagement and direct-to-consumer for Europe and the Middle East
Mixed Martial Arts
Sponsorship & Marketing

International betting and technology platform Parimatch has renewed its regional deal with the UFC mixed martial arts (MMA) organisation until the end of 2021
Mixed Martial Arts
Sponsorship & Marketing

Sergey Portnov, chief executive of Parimatch, the international betting firm which recently signed a two-year endorsement deal with Conor McGregor, has questioned the fighter’s retirement from mixed m…
Basketball
Business

The NBA basketball league has today (Friday) appointed Ralph Rivera as managing director of NBA Europe and the Middle East