Europe

Ligue 1 and Serie A are taking different direct-to-consumer paths in the UK and Ireland as top European leagues seek alternative routes to rights monetisation amid tough media market conditions internationally.

The NFL’s Seattle Seahawks has appointed the Infront agency as the franchise’s exclusive partnership sales partner in the DACH region of Germany, Austria, and Switzerland.

American entrepreneur John Textor has announced his intention to sell his stake in Crystal Palace in order to pursue a takeover of fellow Premier League club Everton by his Eagle Football Holdings company

From a 10K world premiere to RefCam and in car-entertainment, the annual curtain-raiser in Leverkusen was the German Football League’s latest chance to show off its innovative side.

Newly promoted Como 1907 has allocated its sleeve sponsorship rights to an Indonesian consumer electronics brand owned by the Djarum Group that purchased the club in 2019.

Women’s rugby union is set to earn a viewership boost for the 2025 women’s Rugby World Cup, with all matches available exclusively on BBC platforms. 

TF1, the commercial broadcaster in France, has renewed its rights to a Ligue 1 magazine programme, to be aired on Sunday mornings throughout the season

Broadcasters in Hungary have been invited to bid for LaLiga broadcast rights as the Spanish league looks to secure a new five-season agreement, SportBusiness understands.

Sweden's TV4 Media is to show the Olympics for the first time, beginning with the Winter Games in 2026, after striking a sublicensing deal with public-service broadcaster SVT

MG Motor’s decision to upgrade its sponsorship of Bayer 04 Leverkusen after just eight months is illustrative of the club’s growing commercial clout after a stellar unbeaten domestic season.

World Aquatics events will continue to receive free-to-air exposure via the European Broadcasting Union in a key agreement for a federation which derives the bulk of its commercial revenues from sponsors

Warner Bros. Discovery has secured a UK broadcast deal for the 37th America's Cup ahead of this week's start, ensuring the event is broadcast in every competing market

NFL Game Pass will be available on Amazon Prime Video as an add-on in several of the league's key international markets thanks to a deal struck by the service's global distributor, DAZN

The domestic media rights legal battle in Germany between the German Football League (DFL) and its incumbent broadcaster DAZN is set for a late September outcome

The absence of a centralised broadcast rights sales process for the playoff rounds of the Uefa Europa League has sparked a row in Ireland that could have ramifications for the domestic league

BeIN Media Group has struck a new rights deal for the English Football League, covering 27 countries across the Middle East and North Africa, France, Australia and New Zealand

Chelsea FC has avoided going into the new season without a single sponsor on its men’s first team shirt, having announced a late deal with entertainment discovery platform Fever which encompasses the sleeve sponsorship rights for both its men’s and women’s teams.

Sky Italia will broadcast the US Open this year and next as part of a two-way sublicensing agreement with SuperTennis amid the sharp rise in success of Italian players