Europe
Ligue 1, Serie A pivot to D2C in tough UK market
Ligue 1 and Serie A are taking different direct-to-consumer paths in the UK and Ireland as top European leagues seek alternative routes to rights monetisation amid tough media market conditions internationally.
Infront to sell Seattle Seahawks sponsorships in DACH
The NFL’s Seattle Seahawks has appointed the Infront agency as the franchise’s exclusive partnership sales partner in the DACH region of Germany, Austria, and Switzerland.
Textor aims to sell Palace stake to pursue Everton takeover
American entrepreneur John Textor has announced his intention to sell his stake in Crystal Palace in order to pursue a takeover of fellow Premier League club Everton by his Eagle Football Holdings company
Supercup showcase for latest DFL tech aspirations
From a 10K world premiere to RefCam and in car-entertainment, the annual curtain-raiser in Leverkusen was the German Football League’s latest chance to show off its innovative side.
Djarum-owned Polytron takes Como sleeve rights
Newly promoted Como 1907 has allocated its sleeve sponsorship rights to an Indonesian consumer electronics brand owned by the Djarum Group that purchased the club in 2019.
BBC to show women’s RWC in expansive deal
Women’s rugby union is set to earn a viewership boost for the 2025 women’s Rugby World Cup, with all matches available exclusively on BBC platforms.
Ligue 1 Sunday highlights stay on TF1
TF1, the commercial broadcaster in France, has renewed its rights to a Ligue 1 magazine programme, to be aired on Sunday mornings throughout the season
LaLiga seeks five-season TV deal in Hungary
Broadcasters in Hungary have been invited to bid for LaLiga broadcast rights as the Spanish league looks to secure a new five-season agreement, SportBusiness understands.
TV4 to make Olympics bow in SVT rights sharing
Sweden's TV4 Media is to show the Olympics for the first time, beginning with the Winter Games in 2026, after striking a sublicensing deal with public-service broadcaster SVT
Bayer 04 eyes stadium upgrades to meet sponsor demand
MG Motor’s decision to upgrade its sponsorship of Bayer 04 Leverkusen after just eight months is illustrative of the club’s growing commercial clout after a stellar unbeaten domestic season.
Sportfive strikes EBU-World Aquatics renewal
World Aquatics events will continue to receive free-to-air exposure via the European Broadcasting Union in a key agreement for a federation which derives the bulk of its commercial revenues from sponsors
America’s Cup TV puzzle complete with UK WBD deal
Warner Bros. Discovery has secured a UK broadcast deal for the 37th America's Cup ahead of this week's start, ensuring the event is broadcast in every competing market
NFL Game Pass added to DAZN’s Prime Video offering
NFL Game Pass will be available on Amazon Prime Video as an add-on in several of the league's key international markets thanks to a deal struck by the service's global distributor, DAZN
EXCLUSIVE: Date set for DFL-DAZN showdown
The domestic media rights legal battle in Germany between the German Football League (DFL) and its incumbent broadcaster DAZN is set for a late September outcome
Shamrock threatens RTÉ ban for shunning European run
The absence of a centralised broadcast rights sales process for the playoff rounds of the Uefa Europa League has sparked a row in Ireland that could have ramifications for the domestic league
BeIN adds EFL to latest spate of Mena renewals
BeIN Media Group has struck a new rights deal for the English Football League, covering 27 countries across the Middle East and North Africa, France, Australia and New Zealand
Fever in for BingX as Chelsea sleeve partner
Chelsea FC has avoided going into the new season without a single sponsor on its men’s first team shirt, having announced a late deal with entertainment discovery platform Fever which encompasses the sleeve sponsorship rights for both its men’s and women’s teams.
Sky, SuperTennis trade US Open, WTA Tour rights
Sky Italia will broadcast the US Open this year and next as part of a two-way sublicensing agreement with SuperTennis amid the sharp rise in success of Italian players