Europe

Football
Sponsorship & Marketing

Manchester United's decision to have a back-of-shirt sponsor for the first time through its deal with Qualcomm could pave the way for other Premier League clubs to do the same in domestic cup competitions.
Football
Finance & Law

Italian professional clubs enjoyed record revenues in the 2022-23 season but levels of debt are still high, and the disparity between Serie A and the rest of the pyramid is growing, according to the annual report from the Italian Football Federation (FIGC).
Football
Sponsorship & Marketing

Three global sponsorship positions remain to be filled for the Uefa Champions League in the next commercial cycle after PlayStation officially announced it has extended its contract.
Football
Media

Lega Serie B has taken the unprecedented step of deciding to re-launch its domestic broadcast rights invitation to tender (ITT) nine days before the new season begins amid increasing fears of a coverage blackout.
Football
Sponsorship & Marketing

AS Monaco has joined the small group of elite clubs to split shirt sponsor rights between domestic and European competition after announcing a new top-tier deal with Renault.
Football
Media

Extensive live coverage of Czech football’s knockout clubs competition is moving away from public-service broadcaster Česká Televize to pay-television broadcaster O2 TV in a landmark five-season agreement.
Basketball
Finance & Law

Administrators for the London Lions have revealed that three purchase offers are expected to be placed for the team by Friday, and denied claims that Tesonet has already reached an agreement to buy the franchise.
Motorsport
Sponsorship & Marketing

Adidas is close to landing a deal with the Audi F1 team, which would mark its second agreement in the Formula 1 market with a major German manufacturer, SportBusiness can reveal.
Multiple Sports
Sponsorship & Marketing

The London Stadium’s long-running search for a naming sponsor goes on after Allianz, the leading candidate to acquire the rights, opted to enter into a controversial agreement to rename Twickenham Stadium, the home of English rugby, believing it to be a better brand fit.
Football
Sponsorship & Marketing

Cryptocurrency exchange Zondacrypto has chosen Europa League winners Atalanta ahead of rival Serie A club Juventus to lead its sleeve branding efforts in Italian football
Football
Media

DAZN has renewed its exclusive media rights to broadcast the English Premier League in Spain and Portugal from 2025-26 to 2027-28 as it continues to solidify its football portfolio across Europe
Multi-sport
Media

Linear audiences in most major European markets dropped significantly for the men’s Olympic 100-metre final compared to the last summer Games in Europe as its ‘appointment-to-view’ status has been diluted due to various factors.
Esports
Finance & Law

Guild Esports, the UK-based esports team organisation and lifestyle brand backed by David Beckham, has received a takeover approach from US investment management company DCB Sports
Multiple Sports
Industry Moves

Matthias Kirschenhofer has become the sole chief executive of German sports broadcaster Sport1 following the closure of a 50-per-cent equity stake sale to Acunmedya, the Turkish media group
Sailing
Sponsorship & Marketing

Renewable energy suppler Acciona Energía has become the ‘Official Energy Partner’ of the 37th America’s Cup in what is likely to be the last sponsorship deal signed by the organisers before the action…
Multiple Sports
Media

Sky Deutschland has secured the rights to the US Open tennis tournament after striking a comprehensive sub-licensing agreement with Sportdeutschland.TV, the streaming platform of DOSB New Media.
Football
Sponsorship & Marketing

Emirates has extended its long-running sponsorship of the Football Association's flagship FA Cup competition for another four years, an agreement that will take the airline's title sponsorship of the FA…
Football
Media

The French football domestic rights saga is almost at an end, after the league's board of directors validated the €100m ($108m) per season media rights and sponsorship offer from pay-television's beIN S…