Europe
Okko CEO claims Telesport purchase as LaLiga pulls plug
Sergey Shishkin, CEO of Russian subscription OTT platform Okko, claims to have acquired 99 per cent of shares in Telesport as financial turbulence at the Russian sports marketing agency has put paid to…
Serie A negotiates five-year Match TV extension
Serie A will remain on Match TV in Russia until at least 2029 as - unlike some other high-profile properties - the league continues to have uninterrupted coverage in the country.
OBS rebuts criticism of opening ceremony ‘misses’
Thomas Jolly, artistic director of the ceremony for Paris 2024, has said OBS “missed a lot of moments” from his vision for the event.
Saran nets Premier League, FA Cup jointly in Central Asia
Central Asia is the next region in which Premier League and FA Cup rights have been sold together, with the Saran Media Group picking up the contract to 2027-28
Canal Plus begins Dutch sports portfolio build
French rugby union’s Top 14 and Premier Padel, the sport's global tour, are the first exclusive sports rights to be added to the Canal Plus platforms in the Netherlands since the firm relaunched in the c…
Arnold Clark usurps rival as Scotland shirt sponsor
In becoming the shirt sponsor of Scotland’s men’s national rugby union team, Arnold Clark has made its biggest move to-date in establishing its brand outside of Scotland as it replaces rival car dealership Peter Vardy in the role.
Orange makes connection with Real Madrid
Orange replaces rival Telefónica as the Spanish club's official telecommunications partner under a three-season deal
Euro 2024 sponsorship pays dividends for Lidl
Lidl’s activation around its sponsorship of Euro 2024 has been vindicated after the German supermarket chain derived the most consumer recognition of all sponsors, according to a recent YouGov study.
Paris opening ceremony earns best ratings since 2012
NBCUniversal's decision to broadcast a commercial-free portion of an Olympics opening ceremony proved a success, with Paris 2024 setting a 12-year Games audience high for the US rights-holder
Canal Plus records higher revenues as Vivendi eyes listing
Canal Plus, a subsidiary of media conglomerate Vivendi which plans to list it on the London stock exchange, earned increased revenues in the first half of 2024 compared to last year
Euroleague and IMG’s fruitful marriage might need counselling
Euroleague Basketball and IMG are entering a crucial period of discussions with just two seasons remaining in their 10-year contract, and as the rights-holder eyes greater control over its commercial returns.
Lyon defies French gloom with record revenues
Ligue 1 club Olympique Lyonnais (OL) has defied the wider financial gloom in French football by announcing record revenues for the 2023-24 period after selling its OL Feminin women’s team and enjoying a large income spike from events at its Groupama Stadium.
Atalanta lands security of three-season shirt deal
Atalanta has profited from its rising commercial appeal on the back of winning the Uefa Europa League by landing a three-season shirt sponsorship with sparkling water brand Acqua Lete
BeIN’s Ligue 1 rights proposal includes sponsorship element
DAZN’s agreement for eight Ligue 1 fixtures per week has moved closer to completion but a sponsorship sales component of beIN Sports’ proposed deal for the remaining match continues to be worked through.
Yorkshire hires SGI for Headingley naming rights hunt
Yorkshire joins Warwickshire in entering the stadium naming rights marketplace, appointing Sporting Group International to seek out a new sponsor.
Endeavor Streaming adds Newcastle United to client roster
Endeavor Streaming has added to its portfolio of football clients in a deal to deliver Newcastle United’s new OTT service.
AC Milan eyes US revenues gain in KAGR tie-up
Italian football giant AC Milan has struck a deal with US sports data and analytics firm Kraft Analytics Group (KAGR) as it bids to better understand consumer behaviour and grow its fan base, with a particular…
Package of 2. Basketball Bundesliga betting rights on the market
Germany’s 2. Basketball Bundesliga has amassed a betting rights package of at least 720 matches per season in a request for proposal (RFP) process that also includes the global broadcast rights, SportBusiness understands.