Europe
Saints, Spurs to market crypto sector on jerseys
Premier League pair Southampton FC and Tottenham Hotspur have turned to the cryptocurrency sector to fill key shirt sponsorship voids for the new season
One-season renewal for EuroLeague and DAZN, Sky Italia
Euroleague Basketball has renewed its Italian rights deals with subscription broadcasters DAZN and Sky Italia but only for the 2024-25 season, having previously signed long-term deals in the country.
FSG abandons Bordeaux bid, citing Ligue 1 woes
Fenway Sports Group (FSG) has blamed the “general economic context of French football” for ending its discussions to buy Ligue 2 club Girondins de Bordeaux.
Euro 2024 triumph delivers RTVE most-watched match in 12 years
Viewership numbers soared during the Euro 2024 final in both Spain and the UK last night with RTVE netting its highest football audience since the Euro 2012 final.
China moves into UCI WorldTour with XDS-Astana Qazaqstan deal
Astana Qazaqstan states the draft agreement provides for long-term investment for a period of at least five years and financing at the level of leading WorldTour teams.
Court rules FC Barcelona must abide by Nike contract
Nike is one of the club’s three top-tier sponsors, but president Joan Laporta in March ramped up the pressure on its kit supplier to either quit or pay more.
Albania’s TV Klan lands 2026 Fifa World Cup rights
TV Klan, the private television channel in Albania, has acquired exclusive rights to the Fifa World Cup in 2026.
Ligue 1 clubs accept DAZN-beIN bids, kill off channel plan
Clubs from France’s Ligue 1 finally have oversight of domestic broadcast rights revenues after they voted to approve five-year deals with DAZN and beIN Sports but remain in talks over escape clauses.
Uber splits strategy in new deals with LaLiga, Como
Uber has split its approach to its latest European football sponsorship deals, turning to its Uber Eats food delivery brand to sponsor Spain’s LaLiga but marketing its main ride-hailing app business in a shirt deal with Serie A side Como 1907.
For niche sports like orienteering, survival feels like success
The Sprint World Orienteering Championships probably doesn't feature on your sporting calendar this weekend. But if it wasn't for last-minute deals for 3,000 free sausage rolls and a supply of kilts to help balance the budget, it might not have appeared on anyone else's.
Chelsea Women spun off as separate entity by Boehly’s Blueco
Chelsea FC has transferred control of its women’s team to Blueco, the holding company used by Todd Boehly’s Clearlake consortium to buy the Premier League club in May 2022, in a move that could help it …
Tournament bests for ITV, NOS in Euro 2024 semi
A UK television audience record could be set on Sunday when England take on Spain in the final of Euro 2024, after another round of stellar ratings in the country last night (Wednesday)
Qatar Airways replaces LeoVegas as Inter’s training kit sponsor
Qatar Airways has expanded its relationship with Inter Milan by becoming the Serie A club’s new training kit sponsor, replacing online gaming operator LeoVegas in the role.
EXCLUSIVE: Rothesay ECB deal includes County Championship title rights
Pensions insurance specialist Rothesay will take over cricket’s County Championship title sponsorship rights from 2025, SportBusiness can reveal.
Euro 2024 semi-final reels in year’s top audience in France
France's narrow defeat in the semi-finals of Uefa Euro 2024 drew the strongest television audience of the year to date in the country
Bordeaux first up for FSG’s new multi-club ownership model
Fenway Sports Group (FSG), the US owner of the Premier League's Liverpool FC, is in talks to acquire financially troubled French club Girondins de Bordeaux as it looks to build up its portfolio
Formula E improves financials but loses over €42m
Formula E, the electric single-seater racing series, has revealed a loss of €42.4m for the financial year ending September 30, 2023, closing the gap on the previous year's €65m shortfall.
Paralympics, women’s sport to the fore in French listed events shake-up
Events covered by French listed rights legislation have been updated for the first time since 2004 with mandatory free-to-air access introduced for the Paralympics, women's sports and semi-finals of certain events with French participation.