Europe
Strong ratings in core biathlon markets underpin EBU-IBU renewal
The European Broadcasting Union has held on to exclusive biathlon rights worldwide for four more seasons after its member broadcasters continued to register strong audiences for International Biathlon…
Coca-Cola acts local with Napoli training kit deal
Soft drinks group Coca-Cola appears to have stepped back in time by attaching its masterbrand logo to the training kit and warm-up kit at Italian Serie A club SSC Napoli
Galatasaray, Fenerbahçe sign new sleeve sponsors
Turkish football clubs Galatasaray and Fenerbahçe have tapped very different industries to secure new sleeve sponsors.
Como signs with Adidas ahead of Serie A return
Como 1907 FC, which is returning to Serie A for the first time in more than two decades, has signed a multi-year kit supply deal with Adidas.
LFP mulls last-minute Ligue 1 rights bids in crunch meeting
The board at France’s Professional Football League (LFP) met today (Friday) to evaluate last-minute rights offers in a bid to finally settle broadcast plans for the 2024-25 season, which begins in just s…
Inter secures BPER training ground naming rights deal
Inter Milan continues to stand out among its Serie A by leveraging training ground naming rights as a sponsorship asset via an expanded deal with Italian banking group BPER
Uefa OKs quartet for European club competitions after MCO probe
Uefa has cleared Manchester City and Manchester United to compete in its club competitions next season, saying it is satisfied that they have no direct influence at Girona FC and OGC Nice, respectively.
Leicester City lands BC.Game as shirt sponsor for Premier League return
Leicester City has announced BC.Game as its new main shirt sponsor, becoming the latest Premier League club to partner with a company from the gambling sector before a league-wide ban on such deals comes into force.
Acunmedya signals Sport1 direction of travel with new programming
Sport1's licensing of “docutainment” programming and rollout of a sports reality format developed by co-owner Acunmedya is indicative of a major cutback in sports rights investment, according to one German market expert.
Bundesliga returns to Eleven in Poland amid Viaplay retreat
Viaplay's impending exit from Poland as part of a wider international retrenchment will result in a new Bundesliga broadcaster in the country as rights return to Eleven Sports.
LFP postpones Trophée des Champions’ planned return to Beijing
France’s Professional Football League now facing up to making alternative plans for the second consecutive year.
Baden Sports moves into Europe with Basketball Bundesliga
US-based sporting goods manufacturer Baden Sports has made a move into the European market in a four-year official ball supply deal with Germany’s Basketball Bundesliga (BBL).
ServusTV breaks all-time record for Austrian football audience
Austria’s performances at Euro 2024 have broken audience records in the country for ServusTV, seemingly vindicating the commercial broadcaster’s decision to invest heavily in the exclusive rights back in 2021.
NOS ties down Euro 2028, Nations League rights
Dutch public broadcaster NOS, which last night netted its highest Euro 2024 audience so far, has renewed its rights to cover Euro 2028 as well as other national team matches.
Five-year DAZN deal ends doubts over LNB coverage
French basketball’s top-tier LNB Élite has ended months of uncertainty amid the financial troubles of streaming platform Skweek by signing a long-term domestic broadcast rights deal with DAZN.
Chelsea, Crystal Palace Women sign first standalone shirt deals
Women’s Super League sides Chelsea Women and Crystal Palace Women have broken new ground, announcing their first-ever standalone training kit and front-of-shirt sponsorship deals, respectively.
ECB looks to insurance sector again with Rothesay
The England and Wales Cricket Board continues to leverage the insurance sector for its Test match title sponsor position after a new deal with Rothesay.
Production ITT may spell shake-up for BBC bowls coverage
The BBC’s World Bowls coverage could follow the UK public broadcaster's World Snooker output and have a new host broadcast company with an invitation to tender currently live, SportBusiness understands.