Europe

ZDF delivered a huge audience share of 76.8 per cent for its live coverage of Germany’s clash with Denmark on Saturday evening during a weekend in which teams from four of Europe’s ‘big five’ markets were in action.

Inter Milan has announced a four-deal agreement with online betting and casino company Betsson to be its main sponsor with a 'sport infotainment brand' to feature on the club's shirts in a bid to circumvent Italy's rules on betting advertising.

Le Coq Sportif has taken a €2.9m ($3.1m) loan from the Paris 2024 organising committee to help ensure provision of kit at the Games and as a result of what owner Airesis describes as “operational cash flow challenges” for the sportswear brand.

RTVE has negotiated a Paralympics rights deal in Spain which represents 'an important saving' following lengthy negotiations with Enjoy Television and after coming under public pressure.

A landmark draft looks set to pay financial dividends for the NBA as it closes in on a new media rights deal in France, which is fast becoming one of its most important international markets.

English Championship club Burnley has signed up betting operator 96.com as its front-of-shirt partner for both the men’s and women’s teams as part of a two-year deal, from 2024-25 to 2025-26.

The Uefa Champions League will continue to get a weekly free-to-air window in Greece, after commercial broadcaster Mega TV sub-licensed a package of rights from pay-television's Cosmote TV

Setanta Sports has signed a multi-year media rights deal to air the Professional Fighters League (PFL) and Bellator in Eurasia and the Philippines

Tyre manufacturer BKT continues to place its faith in sponsorship as a key part of its marketing mix after it signed an extension to its title sponsorship of Italy's second-tier Serie B

The Professional Fighters League (PFL) has hired Damian Willoughby, the former City Football Group and EA Sports executive who briefly worked at Chelsea, as its head of global partnerships

Pay-television broadcaster Ziggo Sport has agreed a new five-year deal for MotoGP in the Netherlands, extending its coverage to 2029, after recently missing out on reclaiming Formula 1 rights in the country

France's LFP has quickly closed an agreement for Ligue 2 domestic media rights on slightly improved terms, a far cry from its long drawn-out, and to-date unsolved, Ligue 1 sales process.

The European football market grew revenue by 16 per cent in the 2022-23 season to a new high of €35.3bn ($37.8bn), with record matchday and commercial incomes helping to offset a levelling-off of broadcast fees.

RTVE has voted against proceeding with a bid to bring coverage of LaLiga back to public-service television in Spain

Three-season deal agreed which sees rival telco Síminn replaced as the Premier League's rights-holder from 2025-26.

After record growth in France over the term of its previous deal, MG Motor has extended its sponsorship of Olympique Lyonnais for another three years.