Europe

Football
Licensing & Merchandising

Global sports merchandising company Fanatics is to manage all merchandise for Juventus worldwide for the next decade as part of an extensive commercial deal with the Italian club
Motorsport
Sponsorship & Marketing

Haas Formula 1 has disputed claims made by former title sponsor Uralkali regarding the arbitration ruling on the termination of its contract following the Russian invasion of Ukraine
Football
Media

TVP again fell victim to a cyber-attack which impacted on its coverage of Poland’s games at Uefa Euro 2024, with the public broadcaster having to resort to back-up measures on Friday.
Football
Media

An anti-piracy operation in Italy has shut down platforms that were illegally streaming matches from the ongoing Uefa Euro 2024 to more than 1.3 million users.
Motorsport
Sponsorship & Marketing

Former Haas Formula 1 title sponsor Uralkali, the Russian fertiliser producer, has been awarded compensation by a Swiss arbitration tribunal following the termination of its contract at the outbreak of…
Skiing
Finance & Law

The Austrian Ski Federation claims to be facing seven-figure damages as it readies legal action over the process by which media rights centralisation was voted through by the International Ski and Snowboard Federation (FIS) council.
Football
Media

Lega Serie B has revamped its domestic rights offering less than two months before the start of the 2024-25 season with a new sales strategy based on product as opposed to broadcast platform
Basketball
Fan Engagement

Nearly 70 per cent of the NBA's social media engagement across central, team and player accounts comes from outside the United States, with its roster of international stars making the league a truly global…
Football
Media

Megogo, the over-the-top streaming platform, has retained exclusive rights in Ukraine to all Uefa club competitions in the new three-year cycle
Football
Sponsorship & Marketing

Dutch giants AFC Ajax and telco VodafoneZiggo have renewed their shirt sponsorship deal until at least the end of the 2026-27 season, providing the Eredivisie club with much-needed stability as it lurches…
Ice Hockey
Sponsorship & Marketing

The German Ice Hockey Federation (DEB) will be able to source potential sponsors in-house as part of a revised and extended exclusive marketing agreement with the Infront agency
Football
Industry Moves

Zarah Al-Kudcy, the commercial director for reigning WSL champion Chelsea Women, is leaving the club to become the chief revenue officer for NewCo, the independent body set up to run the top-flight women’s league and the second-tier Women’s Championship.
Football
Sponsorship & Marketing

Qatar's flag carrier maintains status as the official airline partner of Uefa's men's national team competitions.
Football
Media

German fans tuned in in their millions to watch the hosts thrash Scotland in the Euro 2024 curtain-raiser, which drew a 10-year audience high in the UK for a tournament-opener
Football
Sponsorship & Marketing

Sportswear brand Castore has entered the Belgian football market for the first time via a kit supplier agreement with Club Brugge
Basketball
Finance & Law

The sports portfolio of US investment fund 777 Partners has suffered another hit after Basketball League Ltd (BLL), which operates the top-tier British Basketball League, had its licence terminated by the sport’s national governing body.
Football
Sponsorship & Marketing

Tottenham Hotspur is in the market for a new sleeve sponsor after online car retailer Cinch opted not to extend its deal with the club, continuing a retrenchment that has also seen the brand decide on an early exit from its five-year title deal with the Scottish Professional Football League (SPFL).
Cycling
Industry Moves

Tom Hill, a former commercial executive at World Rugby and Manchester United, has joined UCI WorldTour professional cycling team Ineos Grenadiers as its commercial director