Europe

Warner Bros. Discovery has retained exclusive rights to Wimbledon in 11 European markets in a play designed to drive consumers to its new Max streaming service being rolled out across the continent

This summer's Uefa European Championship will receive blanket coverage in Russia following deals struck with Match TV, the Gazprom Media-owned broadcaster, and subscription streaming platform Okko

Jaguar Land Rover (JLR), the UK car manufacturer, has tweaked its major sponsorship deal with the Wimbledon Championships to make its Range Rover brand the face of the partnership

Uefa has named Hisense as the official screen sponsor for video-assisted referees (VAR) at this summer’s European Championship, marking the first time it has commercialised this inventory.

Viaplay Group has ended a tumultuous 12 months by strengthening its position as the dominant football broadcaster in its home Nordics region, picking up exclusive Uefa Champions League rights in Sweden and retaining its contract in Denmark.

A host of non-exclusive free-to-air highlights packages have been put out to tender by Lega Serie A as it looks to round off its domestic sales process for the coming seasons

Bundesliga International has turned to Infront to manage media rights sales in 10 mainly Central and Eastern European countries in the agency's third multi-territory distribution deal in quick succession with a major European league.

UK commercial broadcaster ITV is close to agreeing a sublicensing deal with Sky Sports for around 20 English Football League matches per season

The FIS World Cup renewal between the EBU and the Romanian Ski and Biathlon Federation comes against the backdrop of ongoing resistance from national associations to centralised rights sales plans for the sport.

Oppo's global sponsorship deal with the Uefa Champions League may be under threat as European football's governing body has invited bids from mobile handset makers for its next club competition commercial cycle.

With global fan vote favouring Egyptian superstar Salah, judges to now select from shortlist including Bellingham, Haaland, Kane, and Mbappé ahead of tomorrow’s ceremony, held alongside official LALIGA Aw…

The International Orienteering Federation will benefit from wider media exposure after agreeing a rights deal with the European Broadcasting Union for streaming on the new Eurovision Sport platform.

A report from consulting firm EY has found that last year’s Rugby World Cup in France generated €1.8bn ($2bn) of spend and a net input of €871m for the host country.

A three-season deal between FC Barcelona and US company Fortinet is the latest technology-led cybersecurity agreement with a Spanish football club in a sector also particularly active in golf

Axa, the insurance company, is broadening its commitment to women's football, becoming an official partner of the Uefa Women’s Euro 2025 in Switzerland.

Hankook Tire will continue to draw the benefits of promoting both its main brand and subsidiary Laufenn through its renewed sponsorship of Uefa's Europa League and Europa Conference League.