Europe

Basketball
Sponsorship & Marketing

Despite a recent surge into European basketball from rival Wilson, US sports brand Spalding has extended its ball supplier agreement with Euroleague Basketball.
Football
Media

The finals of this season’s Uefa club competitions will be streamed for free on discovery+ as Warner Bros. Discovery seeks to generate more subscriptions for the platform, with the matches to no longer be shown on YouTube.
Football
Sponsorship & Marketing

The Paramount+ streaming platform will be showcased at next week’s Uefa Europa League final thanks to a short-term shirt sponsorship with Italian club Atalanta which echoes a similar deal last year with Inter Milan.
Football
Finance & Law

Sixteen months on from the collapse of its high-profile Davis Cup deal, Kosmos has announced a €60m funding round for what now represents its main business.
Multi-sport
Sponsorship & Marketing

Paris 2024 is confident ongoing talks with brands across the country will result in sponsorship revenue for this summer’s Olympic Games exceeding the already revised upwards target of €1.24bn ($1.34bn).
Football
Finance & Law

Canadian investment group Kilmer Sports Ventures has entered into negotiations with the shareholders of AS Saint-Étienne with a view to acquiring the French Ligue 2 club in its first investment in football.
Football
Media

In opting for the status quo by awarding its new domestic rights contracts, the Swiss Football League will continue to receive blanket pay-television coverage on Swisscom’s Blue Sport and valuable exposure f…
Football
Sponsorship & Marketing

The German Football Association is set to announce the renewal of its major sponsorship agreement with Volkswagen, SportBusiness understands.
Football
Media

An administrative regional court has confirmed the fines issued to DAZN and Telecom Italia (TIM) regarding antitrust complaints related to their distribution agreement put in place prior to the 2021-22…
Football
Licensing & Merchandising

Chiliz's multi-year expansion of its Socios.com agreement with Atlético Madrid will make the fan tokens more widely available, according to James Murphy, the new chief commercial officer at the blockchain provider.
Football
Media

The Uefa Europa League final will be shown by Italian public broadcaster Rai, after Atalanta’s semi-final win against Olympique Marseille triggered a ruling that provides free-to-air exposure for the match should an Italian team be involved.
Cricket
Industry Moves

Commercial rights executive Russell James has set up a new consultancy after recently vacating the sales and marketing director position at the England and Wales Cricket Board (ECB)
Multiple Sports
Finance & Law

Matchroom Sport, the UK-based event promotions company and agency, has ended its search for investment by striking an equity agreement with Pitch International which includes "collaboration" with the agency on international media rights and sponsorship sales.
Football
Sponsorship & Marketing

The SPFL is poised to return to the gambling sector for its main source of central sponsorship income amid tough market conditions as it prepares to announce a long-term title sponsorship agreement with William Hill.
Football
Licensing & Merchandising

Fanatics has struck another blow to Panini by announcing a wide-ranging licensing agreement with the English Premier League.
Volleyball
Media

Sport1 is closing down its multi-sport streaming platform as it relinquishes the rights which have proved to be the backbone of the service
Football
Industry Moves

US sports agency Excel Sports Management has hired UK sports marketer Sean McAuliffe as Excel’s first European-based executive dedicated to its property sales business.
Equestrian
Media

The International Equestrian Federation (FEI) has won back crucial broadcast exposure in a 75-territory deal with Warner Bros. Discovery (WBD) spanning Europe and parts of Asia