Europe

Football
Sponsorship & Marketing

Juventus FC has appointed the Two Circles agency as it intensifies its efforts to identify a new brand to replace long-standing front-of-shirt sponsor Jeep.
Multiple Sports
Industry Moves

Sports media rights executive Stew Walker has been recruited by Commercial Sports Media (CSM) as a consultant to work in the UK market
Football
Sponsorship & Marketing

Diageo-owned beer brand Guinness is set to take over the Premier League’s beer category rights from the departing incumbent - AB InBev’s Budweiser – after this season.
Football
Sponsorship & Marketing

Premier League club Manchester City has signed a multi-year ‘Official Partner’ agreement with Quidd, a subsidiary of Hong Kong software developer Animoca Brands.
Multi-sport
Industry Moves

Pascal Fratellia, the European Broadcasting Union’s director of Olympics and head of football rights for close to 15 years, is leaving the free-to-air broadcasting consortium.
Multiple Sports
Media

Viaplay’s sublicensing of sports rights and non-sports content helped to generate close to six-per-cent organic growth in its core markets during the first quarter as the broadcaster recognises that i…
Football
Sponsorship & Marketing

The Hungarian government has given its blessing to a controversial sponsorship deal between Russian energy firm Gazprom and the country’s leading football team Ferencváros, signalling its intention to continue relations with Russia despite its invasion of Ukraine.
Football
Sponsorship & Marketing

Liverpool FC is poised to announce a new kit supplier deal with Adidas that will begin with the 2025-26 season, SportBusiness can exclusively reveal. 
Road Cycling
Sponsorship & Marketing

French consumer credit company Cofidis will continue to sink more than €10m ($10.7m) per year into its men's, women's and paracycling teams through 2028, despite limited success on the road in recent years.
Football
Sponsorship & Marketing

Chance, a subsidiary of Tipsport, has acquired title sponsorship rights to the top two divisions of Czech football, ending rival betting firm Fortuna’s backing of the leagues.
Motorsport
Media

Viaplay is closing in on the renewal of its key Formula 1 rights in the Netherlands in a deal that would help to alleviate doubts over its future in the Dutch market following a wider international retreat.
Football
Finance & Law

Portuguese Primeira Liga club FC Porto has agreed a 25-year deal with Spanish company Ithaka to sell 30 per cent of the economic rights to its Dragão stadium in return for a €65m ($69.2m) investment.
Basketball
Media

Skweek’s sublicensing deal for France’s LNB Pro A has collapsed amid a dispute with the production arm of L’Équipe, increasing the scrutiny over the future of the basketball streaming platform’s short-te…
Football
Finance & Law

Hertha Berlin BSC is on course to turn a profit for the 2023-24 season after a cost-cutting programme and the receipt ahead of schedule of a €22m ($23.4m) tranche of its investment from new owners 777 Partners.
Football
Media

The domestic Bundesliga rights sales process has ground to a halt after DAZN, one of the bidders, accused the league of violating competition laws by not accepting its offer
Cricket
Governance

Middlesex amongst the notable absentees amid an effort to evolve the women’s professional game
Football
Media

DAZN’s longstanding strategy of showcasing top European football leagues in its major markets has been maintained through its retention of LaLiga rights in both Italy and Portugal for five more seasons.
Handball
Events

The 2029 and 2031 editions of both the men’s and women’s World Handball Championships will be held in Europe, extending the International Handball Federation (IHF)’s reliance on the continent as the host of its flagship events.