Europe

Football
Sponsorship & Marketing

The Red Bull football group's long-running association with Nike will come to an end in June, after RB Leipzig, the senior club in the portfolio, signed a new kit supplier deal with Puma
Football
Sponsorship & Marketing

Swissquote has become the second standalone sponsor of the Uefa Europa League and Uefa Conference League to renew for the next commercial cycle from 2024-25 to 2026-27
Football
Media

The Swiss Football League (SFL) has launched its domestic broadcast rights tender, working in conjunction with its appointed adviser T Squared, the entity set up by the Team Marketing agency to house its…
Motorsport
Media

The FIA World Endurance Championship has increased its exposure in the German market through a new deal with Sport1
Football
Media

The German Football League (DFL) has been given the green light to begin sending official domestic tender documents to interested media companies after the Bundeskartellamt, the cartel office, officially…
Football
Media

Sport TV, the Portuguese pay-television broadcaster, has retained rights to Italy’s Serie A in a three-year agreement running from 2024-25 to 2026-27.
Football
Sports Betting

The German Football League (DFL) has agreed to an early extension of its global betting data and streaming rights distribution deal with Sportradar following talks with the industry's various aggregators
Snooker
Sponsorship & Marketing

Castore, the UK sportswear brand, is continuing to broaden its sports portfolio, today (Friday) entering into a five-year deal with the World Snooker Tour (WST)
Football
Sponsorship & Marketing

Castrol has served notice that it won’t extend its sponsorship of the Premier League when it expires at the end of the current season.
Multiple Sports
Media

Turkish media group Acunmedya has bought a 50-per-cent stake in German sports broadcaster Sport1 for €30m ($32.5m) following an agreement struck with owner Highlight Communications.
Football
Media

UPL TV, the streaming project of the bulk of Ukrainian Premier League clubs, is to go live today (Friday), with global distribution secured
Football
Sponsorship & Marketing

Borussia Dortmund (BVB) has become the latest European football club to add sports energy drink Prime to its sponsorship portfolio.
Mixed Martial Arts
Media

US-based mixed martial arts promotion the Professional Fighters League (PFL) has agreed a new rights deal in the Czech Republic and Slovakia with pay-television broadcaster TV Nova
Multiple Sports
Finance & Law

Viaplay is to continue reducing its sports rights commitments, turning to sublicensing deals where possible to recoup fees, as part of its company-wide reset.
Tennis
Sponsorship & Marketing

The All England Lawn Tennis & Croquet Club (AELTC) has today announced that airline Emirates has become an official sponsor of the Wimbledon championships in a multi-year deal.
Football
Finance & Law

Plans for private equity investment into the German Football League (DFL) have been abandoned for the second time in nine months, with seemingly no end in sight to the fan opposition that has disrupted…
Football
Fan Engagement

The Swiss Football League has appointed the LaSource consultancy to help develop its so-called ‘Digital Vision 2027’ as it aims to become the “most attractive and innovative sports competition in Switz…
Football
Sponsorship & Marketing

TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, is to provide an ‘end-to-end’ virtual advertising solution for the Spanish Football Federation (RFEF).