Finland
WBD’s 11-market Wimbledon renewal to boost Max rollout
Warner Bros. Discovery has retained exclusive rights to Wimbledon in 11 European markets in a play designed to drive consumers to its new Max streaming service being rolled out across the continent
CSM retains Finnish Ice Hockey Association advisory work
Commercial Sports Media (CSM) has retained its broadcast advisory work with the Finnish Ice Hockey Association (FIHA) in a deal that kicks in with the cycle beginning in 2026-27
EBU and DAZN finalise markets covered by UWCL final deal
The European Broadcasting Union’s 12-market deal with DAZN for sublicensed rights to the Uefa Women’s Champions League final includes commitments from public broadcasters in the Nordic countries of Fin…
Veikkaus named an official sportsbook of NHL in Finland
State-owned betting company Veikkaus has entered into an agreement with the National Hockey League to become an official sportsbook of the NHL in Finland
Tampere builds major event portfolio with EuroBasket 2025
Tampere has been selected as Finland’s host city for the EuroBasket 2025 national team basketball tournament.
NHL taking Hockey Day to Czech Republic and Finland
The National Hockey League is taking Hockey Day community events to Czech Republic and Finland for the first time in March as the league seeks to increase global fan engagement
MTV ties down MXGP in Finland until 2027
Infront Moto Racing and Finnish commercial broadcaster MTV Oy have agreed to renew their MXGP rights deal for another four years
Warner Bros. Discovery picks up Ski Classics rights in Finland
Warner Bros. Discovery has acquired broadcast rights in Finland to the Ski Classics Pro Tour.
Warner Bros. Discovery will broadcast every one of the 14 events across 10 weekends
TV4 Media renews NBA rights, acquires WNBA in Sweden
TV4 Media, the Telia-owned broadcaster, has renewed its rights in Sweden to the NBA and acquired rights to the WNBA.
The rights will be exploited on its pay-television channels C More and Sportkanalen
TV4 Media replaces Viaplay as NFL broadcaster in Sweden and Finland
TV4 Media, the Telia-owned broadcaster, has acquired rights to show the National Football League in Sweden and Finland for three seasons, from 2022 until the Super Bowl in February 2025
Elisa renews ACB rights in Finland
Finnish telco Elisa has renewed its rights to Liga ACB, Spain’s top-flight basketball competition, for the 2022-23 season.
Viaplay scores Haaland endorsement and content deal
Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland
Elisa steps up esports commitment with ESL Gaming rights deal
Finnish telco Elisa has agreed a deal with esports organiser and media company ESL Gaming for exclusive Finnish language media rights to the ESL Pro Tour for Counter-Strike: Global Offensive (CS:GO)
LIV Golf opener to be broadcast by Mola TV and Viaplay
LIV Golf’s inaugural Invitational Series event at London’s Centurion Club this week is to be broadcast by streaming service Mola TV, SportBusiness understands, while subscription streaming operator Via…
Finland and Latvia replace Russia as hosts of 2023 IIHF Worlds
The International Ice Hockey Federation (IIHF) has announced today (Friday) that the Latvian capital of Riga and the Finnish city of Tampere will stage next year’s World Championship, while Switzerland h…
Finland’s MotoGP return delayed again by ‘geopolitical situation’
Finland’s return to the MotoGP calendar for the first time in four decades has been postponed once again, this time owing to the “ongoing geopolitical situation” surrounding Russia’s invasion of Ukraine…
Telia extends Liiga deal to 2027
Telco Telia has extended its agreement for rights to Finland’s SM-Liiga, the top ice hockey league in the country, from 2024-25 to 2026-27.
Nokia and Puustelli sign as domestic sponsors of 2022 IIHF World Championship
Mobile phone brand Nokia and kitchen fittings company Puustelli have signed as Official Partners of the 2022 IIHF Ice Hockey World Championship to be staged in Tampere and Helsinki, Finland, next month