France
L’Équipe extends World Judo Championships commitment
L'Équipe, the French linear TV channel and digital platform, has acquired rights to show next month’s World Judo Championships.
Haier moves into tennis with Roland Garros, ATP Tour sponsorship
Haier, the Chinese multinational home appliance and consumer electronics firm, has become a sponsor of Roland Garros and the ATP Tour
Suez adds Tour de France Femmes to women’s cycling portfolio
French utility company Suez has agreed a deal to sponsor the Tour de France Femmes women’s cycling event.
Lyon denies Kang to buy women’s team, puts OL Reign up for sale
French Ligue 1 club Olympique Lyonnais (OL) has denied reports that Michele Kang, who owns the Washington Spirit of the National Women's Soccer League (NWSL), is set to buy a 52-per-cent stake of Lyon's…
FFF to launch women’s football TV rights tender
The French Football Federation (FFF) will this week launch an invitation to tender for domestic broadcast rights to the matches of the French’s women’s national team and France’s top-tier Division 1 Fém…
Outside Interactive signs UTMB World Series deal, L’Équipe renews rights
Outdoor recreation media and services company Outside Interactive has reached an agreement with the UTMB World Series to showcase the global trail running circuit’s 2023 season, while French media group L…
French Cycling Federation, Hopscotch launch events subsidiary
The French Cycling Federation (FFC) has joined forces with the Hopscotch Sport agency to create France Velo Evenements, a joint commercial subsidiary to promote events organised by the governing body
Fanatics adds FFF to growing European football portfolio
Global sports merchandising company Fanatics has entered into a new long-term agreement with the French Football Federation to enhance the shopping experience for fans of its national teams
Accor adds ALL deal to Rugby World Cup sponsorship
Hotel group Accor has stepped up its backing of this year’s Rugby World Cup in France with ALL – Accor Live Limitless, its booking platform and loyalty programme, announced as an official supporter of …
BeIN Sports France renews NCAA college sports deal with ESPN
Pay-TV broadcaster beIN Sports France has renewed its agreement with ESPN for rights to National Collegiate Athletic Association (NCAA) tournaments
Technogym joins Paris 2024’s ‘Official Supporter’ roster
The organising committee for the 2024 Summer Olympic and Paralympic Games has signed up Italian fitness, sport and health equipment and technology company Technogym as the 21st 'Official Supporter' of…
France Télévisions renews day-time rights to French Open
Public-service broadcaster France Télévisions has renewed its rights to the French Open grand slam tennis tournament for four years, from 2024 to 2027.
Amazon retains domestic rights to French Open night sessions
Amazon's loss of major tennis rights in the UK hasn't dented its desire for the sport elsewhere, as the internet retailer has renewed its deal with the French Tennis Federation (FFT) for a package of domestic…
RTL, TF1 record strong ratings for international football coverage
German commercial broadcaster RTL recorded strong ratings yesterday (Tuesday) during the international friendly match between Germany and Belgium, while French commercial broadcaster TF1 attracted eight…
WBD retains US Open rights in France in ‘long-term’ deal
Media conglomerate Warner Bros. Discovery has renewed its rights in France to the US Open tennis grand slam as part of a new “long-term” agreement with the United States Tennis Association.
LFP takes Trophée des Champions to Bangkok
France’s Professional Football League (LFP) has announced that its Trophée des Champions event will head to Bangkok this year after two consecutive editions in Tel Aviv.
Former Pro League CBO Monbaliu joins LaSource consultancy
Leander Monbaliu, previously chief business officer at Belgian football’s Pro League, has joined LaSource, the Paris-based sports, digital and technology consultancy.
FFF buoyed by results of Ligue 1 referee microphone trial
The French Football Federation (FFF) has hailed the successful experiment of equipping the referee with a microphone for Friday’s Ligue 1 game between Olympique Lyonnais and Nantes.