France
ArcelorMittal becomes Official Partner of Paris 2024
Multinational steel company ArcelorMittal has become an Official Partner of the Paris 2024 Olympic and Paralympic Games
France Télévisions’ peak audience tops 9m for record Twickenham defeat
France’s record-breaking Six Nations win over England on Saturday attracted a peak audience of 9.2 million viewers on French public-service television.
Paris 2024 organisers sell over 3m tickets during first phase
The organising committee for the Paris 2024 Olympic Games has announced that 3.25 million tickets have been sold during the first phase, a record for a sporting event in France
Fifa ‘interested in buying’ Stade de France
Fifa president Gianni Infantino is reported to have held talks with French President Emmanuel Macron over a potential deal that would see football’s global governing body buy the Stade de France.
BeIN Sports retains NRL rights in France
French pay-TV broadcaster beIN Sports has renewed a rights agreement with Australia’s National Rugby League (NRL) competition until 2025.
DAZN picks up Oktagon MMA rights, Cage Warriors deals with RMC Sport
Mixed martial arts promotions Oktagon MMA and Cage Warriors have signed broadcast rights deals with DAZN and RMC Sport, respectively
Le Graët resigns as FFF president
Noël Le Graët has today (Tuesday) stepped down as president of the French Football Federation (FFF) amid the intensifying pressure surrounding his leadership that has built up in recent months.
Strasbourg ‘held talks’ with Chelsea co-owner Boehly over club sale
French Ligue 1 club RC Strasbourg has confirmed that its president Marc Keller met with Chelsea co-owner Todd Boehly amid reports that the American investor is keen to add a French club to his portfolio
Sportfive to continue serving EDF’s domestic sponsorship activity
French energy company EDF has retained the Sportfive agency to support the firm in its sports sponsorship strategy
RMC Sport adds KSW to MMA offering
RMC Sport, the French subscription broadcaster owned by telco Altice, has enhanced its combat sports offering by agreeing a rights deal with Polish mixed martial arts promotion KSW
Tour de France refreshes sponsor roster with Orangina deal
Soft drinks brand Orangina has agreed a sponsorship deal with cycling showpieces the Tour de France and Tour de France Femmes
Swiss watch brand Purnell strikes three-year PSG deal
French Ligue 1 club Paris Saint-Germain and Swiss watchmaker Purnell have signed a three-year sponsorship making Purnell the club’s official timekeeper.
Super League returns to L’Équipe in France
L'Équipe has acquired broadcast rights in France to rugby league’s Super League during the 2023 season.
France rugby test matches move from France Télévisions to TF1
Commercial broadcaster TF1 has secured rights to show France's build-up matches prior to the 2023 Rugby World Cup, along with France's autumn internationals in both 2024 and 2025
Review holds Uefa ‘primarily responsible’ for Champions League final chaos
Uefa bears “primary responsibility” for the scenes that marred the 2021-22 Champions League final between Liverpool and Real Madrid at Stade de France, according to a review commissioned by European foo…
Vueling commits to three-year French Rugby Federation sponsorship
Vueling Airlines has become an official supplier of France Rugby and its men’s, women’s and sevens national teams.
Canal Plus ups MultiChoice shareholding to over 30 per cent
Canal Plus, the France-based pay-television broadcaster, has further increased its stake in pan-African broadcaster MultiChoice to 30.3 per cent
PSG ‘engages’ Legends to assess Paris stadium sites
French Ligue 1 club Paris Saint-Germain has reportedly hired premium experiences company Legends and Canadian real estate firm Colliers as it considers its stadium options amid doubts over its future at…