France
A1 signs two-event sponsorship deal for Alpine World Ski Championships
Austrian telecommunications company A1 has agreed a deal to sponsor this year’s Alpine World Ski Championships in Courchevel/Méribel, France, along with the 2025 event taking place in Saalbach in its ho…
FFR adds Manpower to sponsorship roster
The French Rugby Federation (FFR) has signed a sponsorship agreement with temporary work and recruitment company Manpower in a deal brokered by the Infront agency
Sportfive to remain as Lens’ commercial agency
French Ligue 1 club RC Lens has retained Sportfive as its exclusive commercial agency, extending a relationship that began in 2008
Men’s World Handball final nets strong ratings in Denmark, France
Over 2 million Danes tuned in to public-service broadcaster DR and government-owned broadcaster TV2 to watch the national team set a new record with victory in the 2023 Men’s World Handball Championship.
L’Équipe lands rights to home World Para Athletics Championships
French media group L’Équipe has acquired exclusive domestic rights to the 2023 World Para Athletics Championships, which will be held in Paris ahead of next year’s Paralympic Games.
Gatien departs as Paris 2024 sports director
Jean-Philippe Gatien has stepped down as sports director of the Paris 2024 Olympic and Paralympic Games Organising Committee
Laporte resigns as president of French Rugby Federation
Bernard Laporte has resigned as president of the French Rugby Federation (FFR) after he received a two-year suspended prison sentence for corruption offences
Monaco signs Viwone as back-of-shirt sponsor
AS Monaco has announced French headphones brand Viwone as a new sponsor until the end of the 2022-23 season
Paris 2024 adds Fnac Darty to official supporter basket
French retail company Fnac Darty has signed on as an official supporter of the Paris 2024 Olympic and Paralympic Games
Canal Plus picks up Club World Cup rights in France
French pay-TV broadcaster Canal Plus has acquired rights to the 2022 Fifa Club World Cup, which is taking place in Morocco next month
RMC Sport remains UFC broadcast home in France
RMC Sport, the French subscription broadcaster owned by telco Altice, has agreed a multi-year extension to its rights deal for mixed martial arts promotion the Ultimate Fighting Championship (UFC)
Puma retains Rennes kit supply rights to 2028
Puma has renewed its kit supply agreement with French Ligue 1 side Rennes until the end of the 2027-28 season
BeIN ends Atalanta Serie A broadcasts in France over Plus500 ruling
Pay-TV broadcaster beIN Sports has been forced to cease broadcasts in France of Italian Serie A football matches featuring Atalanta owing to regulatory concerns over the club’s main sponsor, financial t…
Saudi Pro League nets more distribution in Europe ahead of Ronaldo debut
The Saudi Professional League and its appointed IMG agency have finalised a flurry of media rights deals ahead of Cristiano Ronaldo’s debut in the competition.
Social and streaming platforms offer PPV coverage of PSG v Riyadh All-Star XI
Douyin, Facebook, OneFootball, PSG TV, Twitch and YouTube will carry coverage of today's (Thursday's) exhibition match in Saudi Arabia between Paris Saint-Germain and Riyadh All-Star XI, that will see…
Record number of sponsors mark return of NBA game in Europe
The NBA has signed up a record 17 sponsors in support of tomorrow’s ‘NBA Paris Game 2023 Presented by Nike’ between the Chicago Bulls and Detroit Pistons at the Accor Arena.
T
Nexans upgrades to shirt branding position at RC Lens
French cable systems and services company Nexans has extended and strengthened its sponsorship of French Ligue 1 outfit Racing Club de Lens
Paris mayor rejects Parc des Princes sale to PSG
The war of words between the City of Paris and Paris Saint-Germain (PSG) over the future of Parc des Princes stadium has escalated further after mayor Anne Hidalgo said she will not consider selling the…