France
France’s SailGP team adds ICM.com, ALL as new sponsors
France’s SailGP team has agreed sponsorship deals with investment house ICM.com and ALL-Accor Live Limitless, the lifestyle loyalty programme of Hotel group Accor.
Melero and Armstrong move up in PSG executive reshuffle
Ligue 1 club Paris Saint-Germain has reshuffled its executive positions in the wake of former deputy chief executive Jean-Claude Blanc’s departure to head up the sports division of global chemicals company I…
Foley adds to European football interests with purchase of Lorient stake
Bill Foley, owner of NHL franchise Vegas Golden Knights and chairman of Premier League club AFC Bournemouth, has expanded his interest in European football by acquiring a minority stake in French Ligue …
TCL broadens sponsorship portfolio with FFR backing
Chinese consumer appliances firm TCL has become a sponsor of the French Rugby Federation (FFR) in a three-year deal announced today (Thursday)
BeIN acquires rights to Ronaldo’s Al-Nassr bow against PSG
BeIN Media Group has acquired rights in multiple territories to this month’s friendly between Lionel Messi’s Paris Saint-Germain and a Riyadh all-star team including players from Al-Nassr, the Saudi Ara…
Barcelona in talks to stage Tour de France Grand Départ
Barcelona City Council has held talks with a view to attracting the ‘Grand Départ’ of cycling’s Tour de France to the Spanish city.
A
TF1 sublicenses 2023 RWC rights to France Télévisions, M6
TF1 has agreed a sublicensing deal with fellow French commercial broadcaster M6 and public-service broadcaster France Télévisions for rights to the 2023 Rugby World Cup, which France is hosting from S…
Hummel replaces Adidas as Team Vitality kit supplier
Danish sportswear brand Hummel has signed as kit supplier for the French esports organisation Team Vitality, in a deal brokered for the club by the Sportfive agency
Capifrance enters sports sponsorship with LFP
French real estate company Capifrance has made its first move into the sports sponsorship market by agreeing a deal with the Ligue de Football Professionnel (LFP)
Le Graët ‘steps away’ from FFF presidency pending investigation, Hardouin ‘laid off’
The French Football Federation (FFF) is facing a period of turbulence following the suspension of president Noël Le Graët and the laying-off of director general Florence Hardouin pending publication o…
French audit body spells out Paris 2024 concerns
France’s Court of Auditors has made a number of recommendations to the organising committee for the 2024 Olympic and Paralympic Games in Paris amid concerns over security operations and transport links f…
SCC France joins Paris 2024 domestic programme as official supporter
Information technology company SCC France has become the latest company to sign as an official supporter of the Paris 2024 Olympic and Paralympic Games
Geekvape extends Paris Saint-Germain sponsorship
French Ligue 1 club Paris Saint-Germain has extended its sponsorship agreement with vaping brand Geekvape from the start of this year
Nice joins Hawaii as long-term host of Ironman World Championship
Global mass participation event series Ironman has selected Nice to join Hawaii as hosts of its World Championship, under a long-term strategic move for its showpiece event
Lille signs Aushopping V2 as sleeve sponsor
French Ligue 1 club Lille OSC has agreed a deal for local shopping centre Aushopping V2 to become its sleeve sponsor
Joint Swiss, French and Italian bid ‘studied’ for 2030 Winter Olympics
The prospect of a joint bid for the 2030 Winter Olympic and Paralympic Games has emerged, with stakeholders in Switzerland, France and Italy said to be studying a proposal
LFP recruits Six Nations’ Morel to lead new commercial entity
Ben Morel, the current chief executive of Six Nations Rugby, has been named chief executive of the new commercial entity at France's Professional Football League (LFP)
Stade Français deal marks Airwell’s first sports sponsorship
French Top 14 rugby union team Stade Français has signed climatic and thermal solutions company Airwell as a major sponsor in a deal brokered by the Sportfive agency.