France

Football
Sponsorship & Marketing

Ideal Pneu, a chain of retail outlets specialising in vehicle tyres, has extended and upgraded its sponsorship deal with French Division 1 Féminine football club Olympique Lyonnais.
Football
Sponsorship & Marketing

Logistics company CMA CGM will replace online car retailer Cazoo as the main sponsor of Ligue 1 club Olympique de Marseille (OM) for the next two seasons, starting in July 2023
Football
Media

Public broadcaster France Télévisions will air the remaining rounds of the Coupe de France after the French Football Federation (FFF) failed to agree a deal with Eurosport, according to FFF president N…
Rugby Union
Governance

The headquarters of the organising committee for the 2023 Rugby World Cup in France have been raided by French police as part of an investigation into mismanagement at the organisation
Multi-sport
Sponsorship & Marketing

French food products manufacturer Danone has signed a sponsorship deal with the organising committee of the 2024 Olympic and Paralympic Games in Paris
Multiple Sports
Media

French pay-television broadcaster Canal Plus has today (Monday) resumed the carriage of free-to-air channels operated by commercial broadcaster TF1 after the two parties announced an agreement to end their…
Cycling
Sponsorship & Marketing

Female-focused cycling brand Liv has extended its sponsorship of the Tour de France Femmes following its maiden edition earlier this year
Multi-sport
Industry Moves

Paris 2024 has appointed Édouard Donnelly as the organising committee’s executive director of operations for the staging of the Olympic and Paralympic Games.
Tennis
Sponsorship & Marketing

ATP Media has approved software-based virtual advertising company UniqFEED to provide its virtual advertising services at the Rolex Paris Masters tennis tournament
Basketball
Media

January’s NBA game between the Detroit Pistons and Chicago Bulls in Paris is set to be shown on free-to-air television in France by Canal Plus.
Mixed Martial Arts
Media

French pay-television broadcaster Canal Plus has agreed a long-term rights deal with domestic mixed martial arts promotion Ares Fighting Championship
Football
Media

Pay-TV broadcaster beIN Media Group has said that it has settled its latest rights fee “obligations” to LaLiga “as scheduled” in the wake of the Spanish league’s move to secure a court order in a disp…
Cycling
Sponsorship & Marketing

Amaury Sport Organisation (ASO), organiser of the Tour de France and other road cycling events, has signed an extension to its sponsorship contract with supermarket retailer E.Leclerc
Basketball
Media

The National Basketball Association announced that all Boulogne-Levallois Metropolitans 92 games, which feature French star and top 2023 NBA Draft prospect Victor Wembanyama will be streamed for free on…
Football
Sponsorship & Marketing

The French Football Federation (FFF) has received a modified proposal from its national team players for the handling of player image rights after the World Cup in Qatar
Football
Media

The French Football Federation will broadcast matches from this weekend’s seventh round of the Coupe de France on its own website after failing to secure a new domestic rights deal.
Football
Sponsorship & Marketing

French Ligue 1 club Olympique Lyonnais has renewed its agreement with the Sportfive agency
Football
Finance & Law

The proposed takeover of French Ligue 1 club Olympique Lyonnais by Eagle Football, a company owned by US investor John Textor, has been delayed again as the American seeks to complete proof of financing