France
Paris 2024 organisers consider cost-cutting measures
Fewer courtesy cars and shorter operating windows for facilities are two of the cost-cutting measures being assessed by organisers of the 2024 Summer Olympic and Paralympic Games in Paris amid the difficult…
French handball bodies team up to launch OTT platform
The French Handball Federation (FFHB), together with the organising bodies of the men’s and women’s leagues in the country, has launched a new OTT platform to cover national team and club competitions.
Range Rover acquires naming rights to France Sail Grand Prix
Range Rover has been announced as the title sponsor of the forthcoming France Sail Grand Prix
UFC extends Venum outfitter deal ahead of first-ever France event
The Ultimate Fighting Championship (UFC) has extended its deal with French sportswear brand Venum
Actual steps up Stade Toulousain support with sleeve sponsorship
French Top 14 rugby union club Stade Toulousain has agreed a two-season extension to its sponsorship deal with employment agency Actual.
Atcher suspended as France 2023 RWC chief after workplace culture probe
Claude Atcher has been suspended as chief executive of the local organising committee (GIP) for the 2023 Rugby World Cup following the results of a preliminary investigation into the workplace environment…
Sponsor Fedcom ‘agrees long-term deal’ for EuroLeague broadcast rights in France, Monaco
Logistics, shipping and commodities trading company Fedcom, a sponsor of Euroleague Basketball and majority shareholder of LNB Pro A club AS Monaco Basket, has reportedly acquired broadcast rights to the…
TF1 renews Ligue 1 highlights sublicensing deal with Amazon
TF1, the French commercial broadcaster, has renewed an agreement with Amazon Prime Video for sublicensed short highlights to French football’s Ligue 1.
NHL to consider preseason games in Paris, London
The National Hockey League will consider staging preseason games in non-traditional European ice hockey markets such as Paris, France, and London, United Kingdom, the league's deputy commissioner Bill…
M6 and TF1 ‘seek to address concerns’ over merger deal
French free-to-air commercial broadcasters M6 and TF1 have offered a series of remedies in an effort to secure regulatory approval for their proposed merger
BeIN recommits to EFL in two-year deal
Pay-television broadcaster beIN Sports has secured English Football League (EFL) broadcast rights in a host of its territories in a deal covering the 2022-23 and 2023-24 seasons, SportBusiness understands
Over 4m domestic TV viewers for Munich 2022 athletics
Live coverage of the athletics events at Munich’s multi-sports European Championships netted an average audience of 4.15 million viewers last night on ARD, the German public broadcaster.
AS Monaco targets new fans in Japan with Casino Secret deal
French Ligue 1 club AS Monaco has signed Casino Secret as an official regional sponsor in Japan, where the club is growing in popularity following its recent signing of Takumi Minamino
DAZN acquires rights to Hexagone MMA
DAZN has acquired rights to the Hexagone MMA mixed martial arts promotion
Konami kicks off France Football Federation deal
The French Football Federation (FFF) has signed an exclusive partner deal with video game publisher Konami Digital Entertainment until 2026
Sportfive supports Blåkläder in Lille back-of-shorts deal
Swedish workwear manufacturer Blåkläder has signed as the back-of-shorts sponsors for French Ligue 1 club Lille OSC in a three-season deal.
BeIN, France Télévisions ‘set to retain’ EPCR rights
Pay-television broadcaster beIN Sports and public-service broadcaster France Télévisions are set to retain rights in France to the Champions Cup and Challenge Cup European club rugby union competitions, i…
Sportfive brokers Auxerre and Lille deals
Newly promoted Ligue 1 club Auxerre has renewed its sponsorships with five brands that supported the club in French football’s second flight.