France

The Sportfive agency has brokered sponsorship deals with a trio of French Ligue 1 clubs ahead of the new season which kicks off this weekend

Blockchain provider Socios.com has signed new team deals in rugby union with French Top 14 league club Stade Français and South African side The Sharks.

Multi-asset trading platform eToro has extended its main partner deal with French Ligue 1 club AS Monaco to include front-of-shirt branding in European competition

Sports betting brand Zebet has signed as the front-of-shorts sponsor of French Ligue 1 club Nantes for the next three seasons, from 2022-23 to 2024-25

The French Rugby Federation (FFR) has expanded its sponsorship agreement with automotive manufacturer Renault to include its Mobilize brand

Uefa Women’s Euro 2022 is continuing to pull in strong audience figures as both German and French broadcasters posted strong ratings for the two countries’ semi-final clash yesterday (Wednesday) evening.

France’s National Assembly has voted to scrap the licence fee for public-service broadcasting, which is now set to be funded by a portion of the takings from VAT.

Dubai-based airline Emirates has renewed its sponsorship deal with World Rugby, through which it serves as a worldwide partner of the men’s Rugby World Cup.

The French competition authority, the Autorité de la Concurrence, has found that the proposed merger between free-to-air commercial broadcasters M6 and TF1 raises a number of “significant” competition conc…

French telco SFR will launch a new subscription package combining its RMC Sport pay-television channels with the Ligue 1 domestic football offering provided by the streaming service Amazon Prime Video

Paris 2024 has announced the first ticketing pricing plans for the Olympic and Paralympic Games and confirmed the events competition schedule, as French President Emmanuel Macron hosted a meeting designed…

Event promoter Amaury Sport Organisation is confident that its investment in the women’s Tour de France will pay off commercially in future years with a sizeable free-to-air audience creating an appealing p…

Commercial broadcaster TF1 has secured exclusive rights to France’s national team matches until the end of the 2027-28 season.

OL Groupe, which operates French Ligue 1 football club Olympique Lyonnais, saw its revenue grow by 42 per cent to €252.5m ($257.9

French pay-television broadcaster Canal Plus has expanded its sports offering with the launch of two new channels, Canal Plus Sport 360 and Canal Plus Foot

French asset management company Amundi is sponsoring seven emerging women golfers from Asia. The company will provide financial assistance to the golfers as they take part in major tournaments