France
Banques Populaires and Caisses d’Epargne to sponsor Paris 2024 torch relay
French banking brands Banques Populaires and the Caisses d’Epargne have been announced as official sponsors of the torch relay for the Paris 2024 Olympic Games.
Sportfive brokers RC Lens renewal with Groupe Lempereur, new Dynamo Dresden deal
Ligue 1’s Racing Cub de Lens has renewed its long-standing sponsorship agreement with car automotive retailer Groupe Lempereur.
L’Équipe to showcase UTMB World Series trail running
French media group L’Équipe has acquired rights to global trail running circuit the UTMB World Series.
L’Équipe’s coverage will include the series’ showpiece event, the UTMB Mont-Blanc. Taking p
PSG reaps the benefits of being fashionable in Japan in lucrative pre-season tour
Paris St-Germain has created a 'lifestyle brand' in Japan that goes beyond football, into fashion and culture
Legends to operate on-site retail outlets at 2023 Rugby World Cup
World Rugby and its global master licensee, the IMG agency, have appointed premium experiences firm Legends as the official retail partner and operator for the 2023 Rugby World Cup in France
Sportfive appointed to long-term commercial role at Stade Français
The Sportfive agency has been appointed to an exclusive commercial role with Stade Français of French rugby union’s Top 14.
Lille’s Stade Pierre-Mauroy lined up to stage Paris 2024 basketball games
The organising committee for the 2024 Olympic and Paralympic Games in Paris is planning to host some basketball matches at the Stade Pierre-Mauroy in Lille following discussions with the International…
Marseille renews ParionsSport deal
Olympique de Marseille has signed a renewal to its sponsorship contract with France’s national lottery company Française des Jeux (FDJ) and its gambling platform, ParionsSport.
Euro 2022 action draws heavyweight audiences in UK, France
England’s emphatic 8-0 win over Norway last night at the Uefa Women’s Euro attracted a peak UK audience of 4.1 million viewers on the BBC.
Alpine F1 team extends Yahoo sponsorship deal
The Alpine Formula 1 team has extended its sponsorship agreement with web services provider Yahoo
French federation adds pasta brand Lustucru as official supplier
French pasta brand Lustucru has struck an agreement to sponsor the French Rugby Federation (FFR) in a deal that was brokered by the Infront agency
PSG deal marks latest move in French sport for lottery operator FDJ
Paris Saint-Germain has signed a sponsorship agreement with France’s national lottery company Française des Jeux (FDJ), focused on its gambling platform ParionsSport.
L’Équipe lands sublicensed rights to weekly Ligue 2 match from Amazon
L’Équipe, the digital terrestrial channel and digital platform, is to show one weekly match from French football’s second-tier Ligue 2 after striking a sublicensing deal with rights-holder Amazon Prim…
VBet adds Nice to French football club portfolio
Betting operator VBet France has signed a three-season shorts sponsorship agreement with French Ligue 1 outfit OGC Nice until 2025
Canal Plus told to honour beIN deal in latest Ligue 1 legal blow
The Paris Commercial Court has ordered Canal Plus to honour a sublicensing deal with fellow French pay-television broadcaster beIN Sports for rights to Ligue 1, the top division of domestic club football
BeIN Sports France to cover PSG’s pre-season tour of Japan
Pay-television broadcaster beIN Sports has acquired rights in France to Ligue 1 football club Paris Saint-Germain’s forthcoming pre-season friendly matches in Japan.
Sportfive brokers Randstad’s back-of-shirt deal at Lens, Saint-Étienne’s Zebet renewal
The Sportfive agency has brokered a new, back-of-shirt deal between Ligue 1 outfit Racing Club de Lens and the Randstad Group, starting this season, as well as relegated Saint-Étienne’s continued association wi…
Canal Plus nets Premier Padel in over 60 territories, including France
French pay-television broadcaster Canal Plus has secured rights to show Premier Padel in over 60 territories, including France