France

Canal Plus has lost its appeal against the French Football League (LFP), which the pay-television broadcaster had accused of abusing a dominant position during the sales process for rights to Ligue 1

Hotel group Accor has extended its association with Paris Saint-Germain for a further four years to promote its lifestyle loyalty programme – ALL-Accor Live Limitless.

French pay-television broadcaster Canal Plus has secured exclusive media rights to all Uefa club competitions in the first deal struck by the Team Marketing agency across the new 2024-27 cycle

Paris Saint-Germain and France international footballer Kylian Mbappé is to become an ambassador for Sorare after joining the NFT trading platform as an investor.

State-owned carrier Qatar Airways has become the new official shirt sponsor of Paris Saint-Germain in what is believed to be a three-year deal from 2022-23 to 2024-25

Public broadcaster France Télévisions has extended its domestic free-to-air rights to French rugby union’s Top 14 final until the end of the 2026-27 season.

Sportall, the French sports streaming platform, plans to expedite its international development after raising €2.9m ($3.1m) in a Series A funding round led by existing investors.

The Altice Média group has acquired rights to a series of French Ligue 1 football club Olympique de Marseille’s pre-season friendly matches ahead of the start of the 2022-23 season.

Mobility technology company Waze has agreed a three-year deal to sponsor cycling’s Tour de France and Tour de France Femmes.

Pay-television broadcaster beIN Sports has renewed its rights in the Middle East and North Africa to International Basketball Federation (Fiba) national team matches and secured rights in France for the…

Pay-television broadcaster beIN Media Group has acquired rights in France for the domestic men’s Ligue A Masculine volleyball league for the 2022-23 season.

French commercial broadcaster TF1 has secured rights to France’s two rugby union test matches against Japan early next month.

The International Equestrian Federation (FEI) has awarded hosting rights to a number of its major finals and championships, with the Swiss and US cities of Basel and Fort Worth respectively securing multiple…

French supermarket group Carrefour has signed as a first-tier premium partner of the Olympic and Paralympic Games Paris 2024

American investor John Textor is set to become the majority shareholder in French Ligue 1 club Olympique Lyonnais

French utility company Suez has become the main co-sponsor of the first French team to make the UCI Women’s World Tour (WWT).