France

Cycling
Events

The International Cycling Union (UCI) has awarded Italy hosting rights to the first two editions of its new Gravel World Championships and confirmed the calendar for the 2022 Track Champions League competition
Football
Sponsorship & Marketing

AS Saint-Étienne has signed up Danish sportswear brand Hummel as its new kit supplier. The five-year deal, which will run until the end of the 2026-27 season, was brokered by the Sportfive agency.
Football
Media

The sports division of US-based agency WME has signed Paris Saint-Germain forward and French international footballer Kylian Mbappé to a representation deal as he launches his own production vehicle.
Football
Finance & Law

LaLiga, the governing body of Spain’s top two professional football divisions, has filed a complaint with Uefa against French Ligue 1 club Paris Saint-Germain for an alleged breach of financial fair p…
Rugby Union
Sponsorship & Marketing

The organising committee for the 2023 Rugby World Cup (RWC2023) in France has signed up equipment manufacturer Aramis Rugby as an official supporter of the event
Football
Finance & Law

French football club Girondins de Bordeaux, which was relegated from the top-tier Ligue 1 at the end of the 2021-22 season, is facing demotion to the third-tier Championnat National due to financial issues
Football
Sponsorship & Marketing

French telecommunications company Orange has its extended its major partner deal with the French Football Federation (FFF) for four more years, until 2026
Football
Licensing & Merchandising

US collectables company Topps has agreed a 'multi-year' licensing deal with French Ligue 1 club Paris Saint-Germain
Rugby Union
Sponsorship & Marketing

Montpellier Hérault Rugby has extended its kit supply agreement with French sportswear brand Le Coq Sportif.
Multiple Sports
Media

Française des Jeux has become the first French betting and gaming operator to utilise Live Channel Promotion, the near-live sports video content offering of sports data and technology company, Sportradar.
Cycling
Events

Italy will host the ‘Grand Départ’ of the Tour de France for the first time in 2024, according to La Gazzetta dello Sport, with Nice set to act as the finale for the cycling ‘Grand Tour’ due to the stag…
Basketball
Governance

The International Basketball Federation (Fiba) has rejected a proposal to stage some basketball matches during the Paris 2024 Olympics at the Pierre-Mauroy Stadium in Lille as organisers search for a new…
Football
Sponsorship & Marketing

Lille’s Stade Pierre-Mauroy will be known as the Decathlon Arena after the stadium’s owners Métropole Européenne de Lille (MEL) agreed a five-year naming rights deal with the French sporting goods retai…
Football
Licensing & Merchandising

French football club AS Saint-Étienne has renewed its agreement with non-fungible token (NFT) fantasy football platform Sorare.
Tennis
Media

Pay-television broadcaster beIN Sports has renewed its rights to the French Open in 24 territories across the Middle East and North Africa (Mena) as part of a new agreement with the French Tennis Federation…
Tennis
Media

Rafael Nadal’s victory in Sunday’s French Open final attracted an average audience of 4.6 million viewers on France Télévisions, the French public-service broadcaster. T
Football
Media

World football’s governing body Fifa has launched an invitation to tender in France for the broadcast rights to the 2023 Women’s World Cup.
Cycling
Sponsorship & Marketing

The Amaury Sport Organisation (ASO), organisers of the Tour de France, has secured an extension to tyre company Continental’s sponsorship of the event.