France
UFC to stage first event in France
The Ultimate Fighting Championship (UFC) will stage its first ever event in France later this year
Soprema names RC Strasbourg performance centre
French Ligue 1 club RC Strasbourg has signed up waterproofing sector company Soprema as the naming rights partner to the club’s new training centre.
VBet extends with AS Monaco
Online sports betting company VBet has extended its sponsorship of French Ligue 1 club AS Monaco for three more years, from 2022-23 to 2024-25
Amundi Evian Championship prize fund increases to $6.5m
The Ladies Professional Golf Association's Amundi Evian Championship is increasing its prize fund to $6.5m (€6.2m) this year, which represents a $2m raise from 2021.
PSG reveals Messi-inspired 13 per cent hike in sponsorship revenue
French Ligue 1 club Paris Saint-Germain experienced a 13 per cent increase in sponsorship revenue in the 2021-22 season, thanks largely to the presence of Lionel Messi in the championship-winning team
French Open enters the metaverse with Roland-Garros virtual-seat NFTs
The French Tennis Federation (FFT) has made its first move into the metaverse by announcing an NFT venture for the French Open grand slam tournament at Roland-Garros
Stade Vélodrome to host Top 14 final in 2024
Marseille’s Stade Vélodrome will host the final of France’s Top 14 rugby union club competition in 2024, with the Stade de France set to be unavailable due to Paris’s staging of the summer Olympic Games.
Fr
France Télévisions strikes deal to retain Six Nations
Public-service broadcaster France Télévisions has reached an agreement in principle to retain rights to rugby union’s Six Nations Championship.
Fanseat adds World Championship to ice hockey coverage in France
Pay-per-view and subscription-based sports streaming service Fanseat has further bolstered its ice hockey coverage in France by acquiring rights to the forthcoming 2022 World Championship
M6 and TF1 seal acquisition of Nations League rights and Euro 2024 finals
French commercial broadcasters M6 and TF1 have concluded a deal for rights to France’s games in the 2022-23 Uefa Nations League, plus a free-to-air package for the Euro 2024 tournament.
Ligue 1 clubs post €645m loss for pandemic-hit 2020-21 season
Seventeen of the 20 top-tier Ligue 1 teams posted a loss for the 2020-21 season, according to the Direction Nationale du Contrôle de Gestion (DNCG), the body responsible for monitoring the financial affairs …
M6 and TF1 ‘set for’ short-term Nations League rights deal
French commercial broadcasters M6 and TF1 are set to agree a short-term deal for rights to the national football team’s upcoming Uefa Nations League fixtures as talks continue over a long-term contract, i…
Renault takes over from Peugeot as Roland Garros car sponsor
French carmaker Renault has signed as a premium partner of the Roland Garros tennis grand slam tournament for five years, from 2022 to 2026
M6 shareholders give green light to TF1 merger
M6 shareholders have approved its proposed merger with fellow French commercial broadcaster TF1
Emilia Romagna GP pulls in strong home audience on Sky Italia channels
Sunday’s Emilia Romagna Grand Prix pulled in strong ratings in its home country of Italy, despite disappointment for local Formula 1 fans after a difficult race for Ferrari.
Marseille signs renewal with long-term sponsor Caisse d’Epargne Cepac
Olympique de Marseille has signed a renewal to its sponsorship with cooperative bank Caisse d'Epargne Cepac.
The deal builds on an association which dates back 23 years and now extends until 2027
Koesio latest addition to RWC Official Supporters group
The organisers of the 2023 Rugby World Cup in France have added numerical services specialist Koesio to the group of Official Supporters
Tour de France adds Hauts-de-Seine department as new sponsor
The Hauts-de-Seine department in northern France, which will host the start of the final stage of this year’s Tour de France, has strengthened its relationship with the cycling event by becoming a sponsor o…