France

Football
Media

The French Football Federation has decided against awarding domestic broadcast rights to the country’s national knockout clubs competition with bids submitted by yesterday’s (Wednesday’s) deadline deeme…
Tennis
Events

The French Tennis Federation (FFT) has withdrawn from the race to become a host of the 2022 Davis Cup Group Stages citing the “onerous financial and operational conditions” being required to stage the…
Football
Sponsorship & Marketing

French Ligue 1 team Lille has finalised a shirt sponsor deal with Cazoo, becoming the latest football club to partner with the UK-based online car retailer
Football
Sponsorship & Marketing

French Ligue 1 football club Paris Saint-Germain has announced sneaker and luxury apparel marketplace Goat as its new sleeve sponsor
Tennis
Sponsorship & Marketing

Chinese smartphone brand Oppo will remain a Premium Partner of the Roland Garros grand slam tennis tournament until at least 2023 after agreeing a two-year extension
Multi-sport
Sponsorship & Marketing

Event planning software company OnePlan has agreed an official supporter deal with the organising committee for the Paris 2024 Olympic and Paralympic Games
Motorsport
Finance & Law

Japanese car manufacturer Nissan has acquired full ownership of the e.dams Formula E team
Football
Media

French telecoms operator Free has filed a legal complaint against France’s Professional Football League (LFP) over the financial terms of its agreement for near-live rights to all 10 Ligue 1 matches e…
Motorsport
Media

L’Équipe, the French media and publishing group, has signed a three-season extension to its rights deal for the FIM Endurance World Championship.
Basketball
Licensing & Merchandising

The National Basketball Association is looking to expand its presence within France by opening the league's first retail store in Paris in partnership with global sports merchandise company Fanatics
Football
Finance & Law

777 Partners, the Florida-based alternative investment firm, has continued to expand its global soccer portfolio, completing an agreement to acquire Paris-based lower-league club Red Star FC
Motorsport
Media

Pay-television broadcaster Canal Plus has agreed a five-season extension to its media rights deal in France for the Formula 1 motor racing championship
Multi-sport
Sponsorship & Marketing

French public electricity network Enedis has become an ‘Official Supporter in Electricity Distribution’ of the Paris 2024 Olympic and Paralympic Games, in the third tier of the domestic sponsorship pro…
Football
Media

The French Football Federation has called on its government to intervene, according to the RMC Sport website, as broadcast rights to national team matches from 2022 to 2028 remain unsold with the cycle…
Rugby Union
Sponsorship & Marketing

The organisers of the men's Rugby World Cup 2023 have signed up PPA Business School to the tournament’s sponsorship portfolio.
Padel
Events

Premier Padel has announced that it has signed a hosting agreement with the French Tennis Federation (FFT) to stage its first European Major at the Stade Roland Garros complex in Paris later this year
Football
Finance & Law

France’s Professional Football League (LFP) has today (Friday) confirmed the signing of an investment commitment from private equity firm CVC Capital Partners for the creation of a new commercial subsidiary.
Tennis
Sponsorship & Marketing

Infosys extended its French Open sponsorship for five more years – at a nearly 15 per cent fee increase – based on the success of its initial three-year contract. Matthew Glendinning reports.