France

Pay-television broadcaster beIN Media Group has extended its rights deal in France for Major League Baseball. MLB was first broadcast in France by beIN when it aired the 2014 World Series

The organising committee for the Paris 2024 Olympic and Paralympic Games has signed customer relationship management solutions company Salesforce to its sponsorship portfolio

Strava, the social platform for athletes, has signed a three-year sponsorship deal for the Tour de France and the Tour de France Femmes women's event

AS Monaco has claimed a first for a French Ligue 1 football club by agreeing a partnership with sports and entertainment NFT agency Capital Block

The Football Association of Singapore has signed a cooperation agreement with the French Football Federation that will see the parties work together to promote the sport in Singapore

The International Cycling Union (UCI) has unveiled the destinations for the inaugural Gravel World Series as it looks to replicate the success of its mass participation Gran Fondo World Series on unsealed…

Pay-television broadcaster beIN Sports will show the inaugural edition of the Premier Padel tour across 37 countries including Australia, France, New Zealand, Singapore and Turkey

The French Football Federation has signed a sponsorship deal with video gaming brand Xbox. The deal names Xbox as the Official Gaming Partner of France’s men’s and women’s national teams. X

France’s Professional Football League (LFP) has announced that the 20 clubs in the top-tier Ligue 1 have reached an agreement on the distribution of funds from CVC Capital Partners’ proposed investment in …

The Paris 2024 Organising Committee and the International Basketball Federation (Fiba) have jointly agreed to seek a new venue in which to host the preliminary rounds of the men’s and women’s basketball com…

Online car retailer Cazoo will become the new main shirt sponsor of French Ligue 1 club Olympique de Marseille from the start of next season in a multi-year agreement

French broadcasters looking to acquire domestic rights to the country’s national knockout clubs competition have been handed a deadline of 20 April on which to submit their first-round offers.

French pay-television broadcaster RMC Sport has acquired rights to US-based mixed martial arts promotion Combate Global. As part of the deal, RMC Sport will broadcast all fights live across France

The Paris 2024 organising committee has unveiled the first details of the ticketing programme for the Olympic and Paralympic Games, announcing that a total of 13

Public-service broadcaster France Télévisions attracted an average of just under nine million viewers on Saturday evening as France defeated England 25-13 in Paris to complete the Grand Slam and lift t…

French sporting goods retailer Intersport has extended its sponsorship and merchandising distribution agreement with the French Football Federation until 2024