France
BeIN Sports adds France to non-exclusive Extreme E deal
Pay-television broadcaster beIN Media Group has widened its coverage of the Extreme E electric off-road racing series to also include France
Canal Plus, beIN secure French injunctions to protect Champions League coverage
Canal Plus and beIN Sports France, the pay-television broadcasters and Uefa Champions League rights-holders in France, have obtained injunctions to protect themselves against illegal streaming of European…
France Télévisions’ Six Nations audience on the rise
Public-service broadcaster France Télévisions has built on its strong start to coverage of the 2022 Six Nations Championship, with Saturday’s game between France and Ireland drawing an average of 6.5 m
London to stage first eSkootr Championship event, five other hosts announced
London will host the first-ever eSkootr Championship (eSC) racing event when the world's first electric scooter racing series launches in May, organisers have announced
BWT revives F1 team title status with Alpine
Austrian water treatment supplier BWT has signed a long-term title sponsorship with the Alpine F1 Team, effective immediately
Date set for ruling in Canal Plus Ligue 1 rights appeal
Canal Plus is set to discover next month whether its appeal is successful against a court ruling concerning its sublicensing contract with fellow French pay-television broadcaster beIN Sports for coverage…
Paris 2024 to split partnership director role into two following Masure exit
The Paris 2024 Olympic and Paralympic Games Organising Committee is to revamp the structure of its commercial team following the departure of Marlène Masure, who will leave her role as director of partnership …
MCS adds Coupe de France to basketball portfolio
The French Basketball Federation (FFBB) has agreed a deal for sports broadcaster MCS Group to show exclusive coverage of its men’s Coupe de France club competition.
FDJ presence in French sport expands with FFR deal
The French Rugby Federation (FFR) has signed a sponsorship contract with France’s national lottery operator Française des Jeux (FDJ).
Six Nations kicks off with large audiences in France and Ireland
The first matches of this year’s Six Nations Championship attracted strong audiences on public-service broadcasters in both France and Ireland.
An average of 5.8
BeIN extends Super League rights deal in France
Pay-television broadcaster beIN Sports has agreed a one-season extension to its rights deal in France to the Super League, the top tier of rugby league in the UK
LNR lands French real estate firm Iad as Top 14 sponsor
French real estate company Iad has agreed a deal to sponsor France’s Ligue Nationale de Rugby (LNR), operator of the Top 14 club competition.
Monaco to launch co-branded watch collection through Purnell sponsorship
French Ligue 1 club AS Monaco has signed up watchmaker Purnell to its sponsorship portfolio.
The deal makes the company the club’s 'Official Timekeeper' until 2025.
Screach delivers Amazon Ligue 1 action to commercial sites, Bergeaud named French CEO
Prime Video, the streaming service of online retail giant Amazon, has chosen UK-based enterprise streaming and advertising platform Screach to deliver its coverage of Ligue 1 football matches to commercial…
Cazoo acquires title rights to golf’s French Open
Golf’s French Open will now be known as the Cazoo Open de France after the online automotive retailer acquired the title sponsorship rights.
Paralympics, women’s sport to the fore in French listed events consultation
The French Government has launched a consultation process with a view to updating the list of major sporting and cultural events protected for access by free-to-air television
L’Équipe adds selection of ATP 250 rights to portfolio
French sports broadcaster L’Équipe has acquired free-to-air rights to the four ATP 250 men’s tennis tournaments held in France.
Olympics hospitality provider On Location recruits FFT’s Tonge to leading sales role
On Location, the Endeavor-owned hospitality and live events company, has recruited the French Tennis Federation’s Michael Tonge as its senior vice-president of global hospitality sales.