France

Esports
Sponsorship & Marketing

Blockchain company Tezos has agreed a major three-year ‘Main Technical Partner’ deal with the French esports organisation Team Vitality, from 2022 to 2024.
Football
Governance

French senators have proposed that investors in the new commercial subsidiary being drawn up by the Professional Football League (LFP) should be limited to a 10-per-cent stake, with a representative of…
Football
Sponsorship & Marketing

French Ligue 1 club Paris Saint-Germain has signed up Sports Water as a sponsor. The WaterCo-owned brand becomes the club’s Official Water in a three-year global contract.
Basketball
Media

LNB TV, the OTT streaming platform of the Ligue Nationale de Basket, the governing body of men’s club basketball in France, has acquired broadcast rights in France to the Basketball Champions League.
Multi-sport
Sponsorship & Marketing

The organising committee for the Paris 2024 Olympic and Paralympic Games has signed up the French branch of human resource consulting firm Randstad Group as a sponsor
Football
Sponsorship & Marketing

Peruvian beverage group AJE has signed a regional sponsorship with French Ligue 1 club Paris Saint-Germain until June 2024
Football
Sponsorship & Marketing

Food and beverage group Mondelēz International has extended its sponsorship of the French Football Federation until June 2024.
Football
Sponsorship & Marketing

French club Olympique de Marseille has renewed its regional sponsorship contract with gambling platform JBO
Biathlon
Media

Eurovision Sport, the sports arm of the European Broadcasting Union consortium of free-to-air broadcasters, has agreed a four-season extension to its rights deal with French digital-terrestrial television…
Football
Sponsorship & Marketing

French club Olympique Lyonnais has signed an extension to its stadium naming rights contract with insurance company Groupama
Football
Sponsorship & Marketing

Ligue 1 side Olympique de Marseille has renewed its kit supply sponsorship with Puma until the end of the 2027-28 season
Basketball
Media

MCS Basket, a new OTT platform focusing on basketball, has acquired broadcast rights to Spanish club competitions organised by the Asociación de Clubes Españoles de Baloncesto (ACB) in the markets of F…
Tennis
Media

Pay-television broadcaster beIN Sports has signed off on a five-year extension to its rights deal in Australia, France and Turkey for women’s tennis’ WTA Tour.
Olympic Games
Sponsorship & Marketing

The organising committee for the 2024 Olympic and Paralympic Games in Paris has agreed a sponsorship deal with French optician chain Optic 2000
Football
Finance & Law

France’s Professional Football League (LFP) has said that it has received “around ten” indicative offers from prospective investors in its new commercial subsidiary. P
Multi-sport
Events

Paris 2024 will set a first for a summer Olympic Games after confirming that its opening ceremony will take place outside of a stadium, instead taking in the heart of the French capital
Football
Finance & Law

Private equity funds including CVC Capital Partners, Bain Capital and Silver Lake are assessing preliminary bids by a deadline of Monday for a stake of up to 20 per cent in a new commercial subsidiary…
Basketball
Media

France’s Ligue Nationale de Basket has ended its search for a domestic broadcaster after agreeing a deal with pay-television broadcaster beIN Sports.