France

Para Sport
Events

Paris has been awarded hosting rights to the 2023 World Para Athletics Championships, with the decision set to make France the first nation to host the event on three occasions
Rugby Union
Industry Moves

François Pesenti, the former head of French subscription broadcaster RMC Sport, has joined Top 14 rugby union side Toulon in a role heading up strategic development and marketing.
Basketball
Sponsorship & Marketing

OL Groupe, the owners of French football club Olympique Lyonnais, has signed an arena naming rights agreement with technology retailer LDLC
Football
Sponsorship & Marketing

French football club AS Monaco has made Strikerz Inc. – the developer of free-to-play online football game UFL – the club’s ‘Official Football Gaming Supplier’. The t
Multiple Sports
Industry Moves

L’Équipe, the French media and publishing group, has recruited Emilie Montané, director of media and production at the French Tennis Federation (FFT), as director of strategy and development.
Football
Finance & Law

French football authorities have called for a greater share of the solidarity payments to French clubs who do not compete in Uefa club competitions during the 2021-24 cycle
Multi-sport
Attendance

Organisers of the Paris 2024 Paralympic Games have targeted selling all three million tickets for the event, breaking London 2012’s record of 2.7 million sold.
Football
Data

Sports data and technology company Stats Perform has agreed a new deal with French Ligue 1 club OGC Nice to deliver multiple analysis and recruitment solutions across its key football departments
Football
Sponsorship & Marketing

French Ligue 1 football club AS Monaco has launched its $ASM fan tokens on fan engagement and rewards app Socios.com, while it has agreed a new sponsorship deal with iGaming brand Premier Bet
Basketball
Media

France Télévisions, the French public-service broadcaster, has secured exclusive free-to-air rights to the matches of France’s men’s and women’s national basketball teams, along with International Basketb…
Motorsport
Sponsorship & Marketing

French Formula E team Nissan e.dams has extended its sponsorship contract with oil and gas multinational Shell in a three-year renewal that builds on an association which first began in 2018
Esports
Sponsorship & Marketing

Payment services giant American Express has renewed its sponsorship of Paris Saint-Germain, with the new deal to incorporate the French Ligue 1 club’s esports team.
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Sorare chief executive and co-founder Nicolas Julia and chief operating officer Ryan Spoon. Fisher and Russo also discuss the record-setting naming rights agreement in Los Angeles, California, between Anschutz Entertainment Group and cryptocurrency company Crypto.com, global sports data company Sportradar’s large-scale contract renewal with the National Basketball Association, and Fenway Sports Group’s advancing efforts to purchase the National Hockey League’s Pittsburgh Penguins.
Rugby Union
Sponsorship & Marketing

French insurance company GMF has expanded its involvement in rugby union by signing as a sponsor of the 2023 Rugby World Cup
Football
Sponsorship & Marketing

Fast delivery grocery service Gorillas has joined the upper tier of French Ligue 1 club Paris Saint-Germain’s sponsorship portfolio in a multi-year deal.
Skiing
Media

L’Équipe, the French publishing group and broadcaster, has acquired rights to a number of alpine skiing events organised by the International Ski Federation (FIS).
Football
Governance

Clubs in Ligue 2, the second tier of football in France, have voted in favour of reducing the league from 20 teams to 18, a move that would bring it in line with the top-tier Ligue 1
Drone Racing
Sponsorship & Marketing

Drone racing property partners with French gaming products maker