France

The Sportfive agency has added reigning French Ligue 1 champions Lille as a new client, signing a multi-year “strategic business partnership”.

Thai petroleum and energy conglomerate Bangchak has signed up as the first major sponsor of PSG Esports ROV, an esports team linked to French Ligue 1 football club Paris Saint-Germain

The Paris Marathon’s organisers, Amaury Sport Organisation, have signed a major sponsorship renewal for the event with sportswear brand Asics. 

Football-focused non-fungible token trading platform Sorare has claimed a record-breaking fundraising round of $680m (€579.9

M6 and TF1, the French commercial broadcasters in the process of merging their activities, must lodge their offers for broadcast rights to France’s national team qualifying matches, along with the Uefa E…

French digital terrestrial broadcaster L’Équipe has acquired rights to the finals of Latin American football competitions the Copa Libertadores and Copa Sudamericana.

The Ironman Group has added a new full-distance Ironman triathlon in Pays d'Aix-en-Provence, France and a half-distance Ironman 70.3 race in Dresden, Germany to its 2022 race calendar

Online garden products company OOGarden has acquired back-of-shirt sponsorship rights at French Ligue 1 club Olympic Lyonnais

Czech billionaire Daniel Kretinsky has upped his interest in TF1 to 5.05 per cent and backed the proposed merger of the French commercial free-to-air broadcaster with erstwhile rival M6

Matches from France’s top futsal division will be streamed on a new OTT subscription platform following a five-year deal struck by the French Football Federation and Sportall, the France-based digital m…

Paris 2024 chief executive Étienne Thobois has welcomed the appointment of Endeavor-owned On Location to run a centralised hospitality programme for the 2024, 2026 and 2028 Olympics, stating that the …

The ‘Messi effect’ has kicked in at Paris Saint-Germain with cryptocurrency exchange Crypto.com

Jaume Roures, the chief executive and co-founder of Mediapro, is to attend a hearing of a French parliamentary commission next week following the high-profile collapse of the media group and agency’s F…

The Infront agency has been named as an 'Official Hospitality Partner' for 15 games at the 2023 Rugby World Cup in France

MCS Extrême, previously a French pay-television channel focused on extreme sports, has been relaunched as a subscription OTT platform. The MCS Extrême service, which is priced at €4 ($4.73)

French Top 14 rugby union club Toulouse has signed employment solutions specialists Actual group as a sponsor.  The deal was signed ahead of the 2021-22 season, which began on September 5.