France
Growth in France drives MG Motor’s Lyon renewal
After record growth in France over the term of its previous deal, MG Motor has extended its sponsorship of Olympique Lyonnais for another three years.
French Alps 2030, Salt Lake City-Utah 2034 set for IOC Session crowning
Political instability in France places caveats against effort to land 2030 Winter Olympic and Paralympic Games
BeIN lands pay-TV rights in France to all Euro 2024, Euro 2028 matches
With less than a week to go until the start of Euro 2024, pay-TV operator beIN Sports has announced it has acquired the rights to show all matches in France from Uefa’s flagship international tournament i…
LFP ramps up work on ‘Plan B’ in-house channel project
France’s Professional Football League (LFP) continues to ready a back-up plan to launch its own league channel with details of the model behind the proposed subscription service emerging this week.
Lacoste pays up for premium Roland Garros extension
French sports brand Lacoste has extended its ‘Premium Partner’ agreement with Roland Garros until 2030 in what is understood to be the most expensive outfitter deal among the four tennis grand slams.
Lyon sells LDLC Arena to former owner Aulas in €160m deal
Ligue 1 club Olympique Lyonnais (OL) has announced the sale of the LDLC Arena, its basketball and entertainment venue, to former president Jean-Michel Aulas
AS Monaco extends with Triangle Intérim, lands ComAve e-commerce deal
AS Monaco has extended its sponsorship deal with Triangle Intérim Solutions RH and become the first Ligue 1 club to announce a deal with e-commerce platform ComAve.
BeIN has prized LaLiga rights locked up in France
BeIN Sports France's hold of exclusive LaLiga rights comes with the property sure to enjoy a surge in interest in Kylian Mbappé’s home country following his high-profile move to Real Madrid.
Kilmer completes Saint-Etienne takeover, Gazidis named club president
Canadian investment group Kilmer Sports Ventures (KSV) has become the latest foreign owner of a Ligue 1 club after completing its takeover of AS Saint-Étienne (ASSE) and installing former Arsenal and M…
Ligue 2 rights back on market as Ligue 1 talks drag on
France’s Professional Football League (LFP) is expected to re-start the Ligue 2 domestic rights sales process next week as negotiations around rights to the top tier continue to drag on just 78 days b…
Financial impact of France’s RWC details €1.8bn spend
A report from consulting firm EY has found that last year’s Rugby World Cup in France generated €1.8bn ($2bn) of spend and a net input of €871m for the host country.
Improved Canal Plus deal gives Top 14 clubs security to 2032
The award of domestic broadcast rights to French rugby union’s Top 14 and Pro D2 to incumbent Canal Plus on improved terms has guaranteed clubs increased revenues over five seasons, from 2027-28 to 2031-32.
Paris 2024 organisers seek to stir Paralympics ticket sales interest
Organisers of Paris’ Paralympics have launched an advertising campaign in a bid to boost slow-moving ticket sales for different sports in recent months.
Doku group wins legal battle in Panini image rights case
Manchester City’s Jérémy Doku and three French players have won another battle for control of image rights in France – this time in a dispute with the country’s players union and the Panini sticker company.
Sponsorship revenue to beat Paris 2024 targets; football ticket sales lag
Paris 2024 is confident ongoing talks with brands across the country will result in sponsorship revenue for this summer’s Olympic Games exceeding the already revised upwards target of €1.24bn ($1.34bn).
Kilmer in talks to buy Saint-Étienne as first football investment
Canadian investment group Kilmer Sports Ventures has entered into negotiations with the shareholders of AS Saint-Étienne with a view to acquiring the French Ligue 2 club in its first investment in football.
Nike staves off Adidas to retain FFF kit supply rights
Nike has secured another massive victory in holding off Adidas to retain kit supply rights with the French Football Federation (FFF).
French Ligue 1 clubs enjoy record €3bn revenue, boosted by CVC investment
Private equity investment in French football has had the benefit of boosting revenues to record sums, but losses remain a concern despite narrowing year-on-year.