France

After record growth in France over the term of its previous deal, MG Motor has extended its sponsorship of Olympique Lyonnais for another three years.

Political instability in France places caveats against effort to land 2030 Winter Olympic and Paralympic Games

With less than a week to go until the start of Euro 2024, pay-TV operator beIN Sports has announced it has acquired the rights to show all matches in France from Uefa’s flagship international tournament i…

France’s Professional Football League (LFP) continues to ready a back-up plan to launch its own league channel with details of the model behind the proposed subscription service emerging this week.

French sports brand Lacoste has extended its ‘Premium Partner’ agreement with Roland Garros until 2030 in what is understood to be the most expensive outfitter deal among the four tennis grand slams.

Ligue 1 club Olympique Lyonnais (OL) has announced the sale of the LDLC Arena, its basketball and entertainment venue, to former president Jean-Michel Aulas

AS Monaco has extended its sponsorship deal with Triangle Intérim Solutions RH and become the first Ligue 1 club to announce a deal with e-commerce platform ComAve.

BeIN Sports France's hold of exclusive LaLiga rights comes with the property sure to enjoy a surge in interest in Kylian Mbappé’s home country following his high-profile move to Real Madrid.

Canadian investment group Kilmer Sports Ventures (KSV) has become the latest foreign owner of a Ligue 1 club after completing its takeover of AS Saint-Étienne (ASSE) and installing former Arsenal and M…

France’s Professional Football League (LFP) is expected to re-start the Ligue 2 domestic rights sales process next week as negotiations around rights to the top tier continue to drag on just 78 days b…

A report from consulting firm EY has found that last year’s Rugby World Cup in France generated €1.8bn ($2bn) of spend and a net input of €871m for the host country.

The award of domestic broadcast rights to French rugby union’s Top 14 and Pro D2 to incumbent Canal Plus on improved terms has guaranteed clubs increased revenues over five seasons, from 2027-28 to 2031-32.

Organisers of Paris’ Paralympics have launched an advertising campaign in a bid to boost slow-moving ticket sales for different sports in recent months.

Manchester City’s Jérémy Doku and three French players have won another battle for control of image rights in France – this time in a dispute with the country’s players union and the Panini sticker company.

Paris 2024 is confident ongoing talks with brands across the country will result in sponsorship revenue for this summer’s Olympic Games exceeding the already revised upwards target of €1.24bn ($1.34bn).

Canadian investment group Kilmer Sports Ventures has entered into negotiations with the shareholders of AS Saint-Étienne with a view to acquiring the French Ligue 2 club in its first investment in football.

Nike has secured another massive victory in holding off Adidas to retain kit supply rights with the French Football Federation (FFF).

Private equity investment in French football has had the benefit of boosting revenues to record sums, but losses remain a concern despite narrowing year-on-year.