France
Facebook makes sponsorship move with France 2023 supplier deal
Social media platform Facebook has become the 'Official Social Media Services Supplier' of the 2023 Rugby World Cup to be hosted in France
Dior replaces Hugo Boss at PSG in sponsorship rights fee upgrade
Fashion house Dior has signed a two-season sponsorship with French Ligue 1 club Paris Saint-Germain, replacing Hugo Boss as the main fashion supplier for the club
DAZN agrees to sell Turkish and French portals to Istanbul Portfoy
Global subscription broadcaster and media company DAZN Group has agreed to sell three sports news portals to Turkish investment company Istanbul Portfoy, as it continues divesting parts of its business…
TF1 secures rights to home Rugby World Cup
French commercial broadcaster TF1 has extended its Rugby World Cup rights deal to take in next year’s postponed edition of the women’s tournament in New Zealand, plus France’s staging of the men’s event i…
Castore sponsors 24 Hours of Le Mans in IMG-brokered deal
British sportswear brand Castore has become the official outfitter of the 24 Hours of Le Mans race in a deal brokered by the IMG agency
Canal Plus makes long-term commitment to World Padel Tour
French pay-television broadcaster Canal Plus has acquired the rights to broadcast the World Padel Tour
LNR toasts new deal with Cordier by InVivo
France’s Ligue Nationale de Rugby has agreed a two-season sponsorship deal with Cordier by InVivo, a co-operative for the winemaking industry.
AUB seals 2022 World Cup qualifier rights, Integral agency lands Nigeria rights
The African Union of Broadcasting, the body of free-to-air broadcasters, has secured a deal with Fifa for free-to-air rights to qualifying matches for the 2022 Fifa World Cup in 17 countries in sub-Saharan…
Canal Plus retains F1 rights in France, extends MotoGP and WRC deals
Pay-television broadcaster Canal Plus has retained its grip on rights to Formula 1 motor racing in France until 2024
Messi’s PSG debut sets Spanish viewing records
Lionel Messi’s long-awaited debut for Paris Saint-Germain on Sunday became the most-watched French league match in Spanish viewing history.
Viacom 18 continues sports push with Ligue 1 rights
Rising sports broadcaster Viacom 18 has secured rights in India for French Ligue 1 football
Betclic adds French Football Federation rights to Ligue 1 deal
Online sports betting operator Betclic has signed as an official partner of the French Football Federation (FFF) in a five-year deal until the 2026 World Cup
Zimmerman-Nénon joins Marseille as chief marketing and revenue officer
Nathalie Zimmerman-Nénon has joined Olympique de Marseille as chief marketing and revenue officer.
BeIN secures Serie A renewal in France and APAC, adding three territories
Subscription broadcaster beIN Sports and Italy’s Lega Serie A have announced a three-season rights renewal in France and Southeast Asia, along with the addition of the rights in Malaysia, Singapore and N…
CHL moves to PPV on Fanseat in France
Pay-per-view and subscription-based sports streaming service Fanseat has acquired rights in France to the Champions Hockey League
Rescheduled UCI Track World Championships head to Roubaix
The International Cycling Union (UCI) has announced that this year’s Track World Championships, originally scheduled for Turkmenistan, will now be held in the French city of Roubaix.
Canal Plus sports department reshuffle ‘to lead to Lahaye exit’
A reorganisation in the sports department at Canal Plus, the French pay-television broadcaster, is to lead to the departure of Didier Lahaye, deputy director of sports, it has been reported
Parc des Princes expansion discussed following Messi arrival to PSG
The arrival of Lionel Messi to Paris Saint-Germain has reignited discussions about the redevelopment of the club’s Parc des Princes stadium, with Pierre Rabadan, sports assistant at Paris City Hall, s…