France
Dan Gaunt | Monetising Messi: It’s all about the (fan) base
Dan Gaunt, general manager of dedicated sponsorship valuation agency Turnstile, explains why PSG’s signing of Lionel Messi will pay the club back more through the acquisition of new fans than short-term commercial gains.
PSG claims first with part of Messi signing-on fee paid in Socios fan tokens
French Ligue 1 football club Paris Saint-Germain has revealed that its capture of Argentinian superstar Lionel Messi represented the first player signing who has had part of his welcome package paid in…
Playbetr lucks out with pre-Messi PSG sponsorship deal
Latin American online betting operator Playbetr has enjoyed a slice of good fortune by signing up as a regional sponsor of Paris Saint-Germain just before Argentinian superstar Lionel Messi joined the…
Freebox to carry Amazon’s Ligue 1 offering in France
Online retail giant Amazon has agreed a deal for French telecoms operator Free to carry its Ligue 1 football coverage during the 2021-22 season, which gets underway tonight
Canal ‘to respect’ beIN court decision, will broadcast and pay for Ligue 1 matches
Canal Plus has been ordered to perform its obligations under a sublicensing contract with beIN Sports and air two Ligue 1 fixtures per matchweek, along with settling its rights payments, the Nanterre Commercial…
Free adds Saint-Étienne content deal to Ligue 1 rights
Ligue 1 club AS Saint-Étienne has agreed a content deal with telecoms operator Free, holder of near-live rights to the top tier of French football.
LFP granted interim order over rights payment but beIN remains protected
France’s Professional Football League (LFP) has been successful in being granted an interim order against beIN Sports over the payment of broadcast rights to Ligue 1, although the pay-television broadcaster r…
HotForex renewal adds momentum to PSG’s pre-season sponsorship drive
Global multi-asset broker HotForex has renewed its sponsorship agreement with Ligue 1 club Paris Saint-Germain ahead of the 2021-22 season
Paris 2024 and Milan-Cortina 2026 sign collaboration agreement
The organising committees of the Paris 2024 Summer Olympic Games and Milan-Cortina 2026 Winter Olympic Games have announced the signing of a collaboration agreement, which will see the two bodies come…
Winamax adds main shirt rights at Bordeaux to Ligue 1 club portfolio
French Ligue 1 club Girondins de Bordeaux has named betting operator Winamax as the club’s new main shirt sponsor for the next three seasons, from 2021-22 to 2023-24.
LFP joins beIN in case against Canal Plus
France’s Professional Football League (LFP) was this afternoon preparing to join pay-television broadcaster beIN Sports’ legal action against Canal Plus as the league body changes tack in its bid to pro…
Pursuit of early mover Autohero pays off for PSG
Paris Saint-Germain’s recent sponsorship deal with German online car retailer Autohero has highlighted the importance of approaching emerging sector brands early in their growth cycle, according to Marc A…
Conciliator appointed in bid to resolve beIN-Canal Plus-LFP legal wrangle
Pay-television broadcaster beIN Sports has called on a conciliator in a bid to solve the bitter payment dispute that continues to engulf French football a week before the 2021-22 Ligue 1 season kicks off
Canal Plus nets another subscriber increase in France
The number of subscribers internationally to pay-television broadcaster Canal Plus increased to 22.13 million for the first half of 2021, with 8.91 million of these in mainland France
Canal Plus offsets Champions League outlay in latest RMC Sport accord
French pay-television broadcasters RMC Sport and Canal Plus are reported to have reached a new rights sharing agreement that will see the Altice-owned broadcaster co-broadcast the two top Uefa Champions…
LFP takes legal action against beIN in response to latest court ruling
France’s Professional Football League (LFP) has reacted to the Nanterre Commercial Court’s Ligue 1 broadcast rights ruling by initiating its own legal action against pay-television broadcaster and rig…
PSG drives away with Autohero, claims first with Geekvape deal
French Ligue 1 football club Paris Saint-Germain has agreed new sponsorship deals with online used cars platform Autohero and vaping brand Geekvape
French volleyball league launches host broadcast tender
The French volleyball league (LNV) has launched a host broadcast tender for the production of top-tier matches from both the men’s and women’s leagues.