France
France declares bid for 2025 Rugby League World Cup
The Fédération Française de Rugby à XIII, the French rugby league federation, has officially declared its intention to bid for the 2025 edition of the Rugby League World Cup.
Sportradar strengthens ties with Ligue Nationale de Basket
Sports data and betting services company Sportradar has extended its agreement with Ligue Nationale de Basket, the governing body of men’s club basketball in France.
BeIN will pay Ligue 2 fee instalment but rights controversy remains
Pay-television broadcaster beIN Sports has decided to pay its first fee instalment for the 2021-22 Ligue 2 season after missing the July 1 deadline in the wake of continued rancour with the French Professional…
Canal Plus retains Premier League rights in France, adds in Czech Republic, Slovakia
Pay-television broadcaster Canal Plus has extended its rights in France to the Premier League, while it will also broadcast the English club football competition in the Czech Republic and Slovakia
BeIN yet to pay Ligue 2 rights instalment as it mulls next move
Pay-television broadcaster beIN Sports has yet to make its latest instalment payment for domestic broadcast rights to France’s Ligue 2 as it continues to weigh up its options following the French Professional F…
PwC joins Paris 2024 domestic sponsorship programme
Global professional services company PwC has been signed up as the latest domestic sponsor of the Paris 2024 Olympic and Paralympic Games by the local organising committee
Lens adds Winamax as back-of-shirt sponsor in Sportfive deal
French Ligue 1 football club RC Lens has agreed a sponsorship deal with online poker and sports betting company Winamax
Canal Plus to show Fury-Wilder 3
French pay-television broadcaster Canal Plus has acquired rights to the forthcoming heavyweight bout between Tyson Fury and Deontay Wilder
Bordeaux signs Bistro Régent extension amid ongoing uncertainty
French Ligue 1 club Girondins de Bordeaux has signed an extension to its sponsorship contract with restaurant chain Bistro Régent.
RMC Sport ‘secures’ majority of Europa League rights in France
French pay-television broadcaster RMC Sport is to acquire rights in France to the Uefa Europa League and new third-tier Europa Conference League, it has been reported
Henriques elected first female president of French NOC
Brigitte Henriques has been elected president of the French National Olympic and Sports Committee (CNOSF), becoming the first woman to hold the role
Monaco shirt rights acquired by eToro, Fedcom switches to ‘Legacy Partner’ role
Multi-asset investment platform eToro has upgraded its relationship with French Ligue 1 outfit AS Monaco to become the club’s main shirt sponsor.
TF1 nets highest audience of the year for France’s shock Euro 2020 exit
Free-to-air commercial broadcaster TF1 pulled in an average audience of 16
Betclic replaces Jeep as French basketball league title sponsor
Betclic, the French betting company, has become the new title sponsor of the Pro A, the top tier of men’s basketball in France, in a three-year deal.
Tissot extends commitment to Tour De France, La Vuelta and ASO cycling classics
Swiss watchmaker Tissot has renewed its sponsorship of the Tour de France, La Vuelta and cycling classics such as Paris-Roubaix, Liège-Bastogne-Liège and La Flèche Wallonne, all organised by the Amaury Sp…
TotalEnergies signs on for 2023 Rugby World Cup, Taisho returns to event
TotalEnergies has signed on as the seventh official sponsor of the 2023 Rugby World Cup in France, while Taisho Pharmaceutical has extended its backing of the tournament
MG Motor France acquires sleeve rights at Lyon in Sportfive-brokered deal
MG Motor France has signed a three-year shirt sleeve deal with French Ligue 1 club Olympique Lyonnais in a deal brokered by the Sportfive agency
Highest Euro 2020 audiences so far in France and Germany on dramatic night
Wednesday evening’s dramatic Group F encounters attracted the highest Uefa European Championship audiences so far in France, Germany and Portugal.