France

Esports
Industry Moves

Esports organisation Team Vitality has appointed the former managing director of Adidas France, Guillaume de Monplanet, as its managing director and co-chief executive
Sponsorship & Marketing

Organisers of the Paris 2024 Olympic and Paralympic Games have selected eight sports marketing agencies to find international brands for the events' domestic sponsorship programme
Motorsport
Media

Pay-television broadcaster Canal Plus has renewed the domestic rights to the French Rally Championship for the next two seasons
Football
Sponsorship & Marketing

French Ligue 1 football club Girondins de Bordeaux has signed a sponsorship deal with Spanish car brand Cupra
Sponsorship & Marketing

Four of France’s flagship national sport federations have opted to utilise their own kit suppliers at the Paris 2024 Olympics rather than Le Coq Sportif, the central kit supplier signed up by the Paris 2…
Motorsport
Events

The 24 Hours of Le Mans motorsport event has been pushed back by two months until August in order to maximise fan attendance
Motorsport
Media

Pay-television broadcaster Canal Plus is set to showcase free-to-air coverage of four Formula 1 races itself instead of selling on the rights
Football
Media

Pay-television broadcaster Canal Plus has held on to one of its flagship properties in France by retaining rights to French rugby union’s Top 14 from 2023-24 to 2026-27 in a deal worth an average of €…
Football
Finance & Law

Paris’ commercial court is to deliver its decision on March 11 in the legal spat between pay-television broadcaster Canal Plus and France’s Professional Football League (LFP).
Football
Sponsorship & Marketing

French Ligue 1 club LOSC Lille has extended with its kit supplier, New Balance. The multi-year renewal builds on an association which first began at the start of the 2016-17 season
Rugby Union
Media

The invitation to tender for domestic broadcast rights to French rugby union’s Top 14 is reported to have attracted bids from broadcasters including incumbent rights-holder Canal Plus and free-to-air d…
Basketball
Media

Twitch, the Amazon-owned online streaming platform, has added more basketball inventory to its portfolio in a tie-up with the Basketball Champions League to live stream games in France
Industry Moves

Laurent Prud'homme has been promoted to chief executive of L’Équipe, the French media and publishing group, just weeks after joining the organisation as deputy chief executive.
Football
Media

French telecoms operator Free has written to France’s Professional Football League (LFP) asking for a reduction in its rights fee for a package of near-live rights to all 10 Ligue 1 matches each week, p…
Football
Finance & Law

The legal case put forward by pay-television broadcaster Canal Plus against the recent broadcast rights auction run by France’s Professional Football League is to be heard on March 2.
Martial Arts
Media

International broadcaster Eurosport has acquired pay-television rights in France to a number of International Judo Federation events in the run-up to this year’s rescheduled Olympic Games.
Rugby Union
Media

France’s Ligue Nationale de Rugby has begun a search for a head of broadcast rights and content.
Football
Media

A delegation of officials from French football clubs and France’s Professional Football League (LFP) have suggested to the country’s government that legislation should be amended so that the duration of …