France

Rugby Union
Industry Moves

Six Nations Rugby has named the Welsh Rugby Union’s Craig Maxwell as its chief commercial officer in a role that will begin at the start of next year.
Football
Sponsorship & Marketing

Paris Saint-Germain has signed a regional sponsorship contract with Asian gambling firm Yabo Sports. The deal, which covers the Asia region, will run until the end of the 2022-23 season
Football
Media

The Mediapro agency and production group is thought to have proposed a reduction of close to 25 per cent in its broadcast rights fee for the 2020-21 French league season as its stand-off with France’s P…
Football
Sponsorship & Marketing

Mondelēz International-owned chewing gum brand Hollywood has signed as a lower-tier sponsor of the French Professional Football League (LFP).
Media

Sportall, a new OTT streaming platform for mobile users, has launched in France with an initial offering of more than 20 sports
Mixed Martial Arts
Media

Agencies and promoters distributing mixed martial arts rights will be welcoming a decision by the French media regulator, the Conseil supérieur de l’audiovisuel (CSA), to allow the broadcast of fights on…
Rugby League
Events

The board of the top-level professional rugby league club competition the Super League has confirmed that it will seek to admit a 12th team to the competition for its 2021 season, following the news that…
Football
Media

Olympique Lyonnais president Jean-Michel Aulas has called for French club football to modernise its media rights strategy ahead of a possible split with incumbent rights-holder Mediapro, the agency and…
Basketball
Events

Two torches that will be used in the Olympic and Paralympic torch relays at the postponed Tokyo Games next summer have started an eight-month tour of Tokyo
Esports
Media

AC Milan is set to launch its own esports team after announcing a strategic tie-up with Italian esports organisation QLASH
Football
Sponsorship & Marketing

French Ligue 1 champions Paris Saint-Germain have extended their sponsorship agreement with Finnish gaming developer Supercell for another year
Football
Media

Canal Plus president Maxime Saada has said he is “very worried for French football” as a result of the ongoing dispute between Mediapro, the rights agency and production group, and the Professional Foo…
Rugby Union
Sponsorship & Marketing

The Rugby World Cup France 2023 organising committee has brought in French media and entertainment company Vivendi as ‘Official Entertainment Sponsor’ for the tournament.
Football
Media

OneFootball, the Germany-based digital platform, has added another high-profile property to its portfolio by securing streaming rights in Brazil to France’s Ligue 1 in another deal facilitated by the S…
Basketball
Media

Sports streaming platform Fanseat has acquired rights to Spanish top-tier basketball league and cup competitions for exploitation in France and Denmark
Rugby Union
Sponsorship & Marketing

Swiss health start-up Be.care has unveiled a two-year performance and health sponsorship with the French rugby club Racing 92. As the central part of the deal, Racing 92 will use Be
Football
Finance & Law

Joye Media, the parent company of Spanish agency and production group Mediapro, has been downgraded by credit rating agency Moody’s amid doubts relating to Mediapro’s rights agreement with France’s Profe…
Football
Licensing & Merchandising

AS Monaco has announced that it will partner with e-commerce giant Amazon to launch a dedicated online store, the first Ligue 1 side to do so