France
Embattled Lyon renews with long-term partner Adidas to 2029
Olympique Lyonnais has received a welcome commercial boost after its long-running kit manufacturing agreement with Adidas was extended to 2029
Strategic alliance aids FedEx in Open de France title deal
Logistics company FedEx has expanded its footprint in professional golf to become title sponsor of the Open de France tournament in a deal facilitated by the DP World Tour’s strategic alliance with the P…
Ethics clause included in Altrad’s French rugby shirt sponsor renewal
The French Rugby Federation (FFR) has signed a two-and-a-half-year extension to its shirt sponsorship deal with the Altrad Group, although the agreement includes a reciprocal ethics clause amid the ongoing probe into the company’s chairman, Mohed Altrad.
New leadership for Sportfive France as Moretti calls time
Sportfive will soon be under new leadership in France with managing director Laurent Moretti to leave his role in the coming weeks
French Senate puts LFP-CVC pact under the microscope
The French Senate is to launch an investigation into the creation of LFP Media, the commercial vehicle set up by the French Football League (LFP) with investment from private equity firm CVC Capital Partners
TF1’s EHF Euro final ratings peak at 8m, EHF hails ‘best-ever’ tournament
France’s triumph in the Men’s EHF Euro 2024 final generated a peak audience of eight million for commercial broadcaster TF1, as the European Handball Federation hailed Germany’s staging of the tournament as the “best ever” in the championship’s history.
PSG becomes latest club to sign up CFI as sponsor
Dubai-based Credit Financier Invest (CFI) has continued its recent sponsorship drive in European football via a deal with Paris Saint-Germain (PSG)
GMF ‘set to end’ FFR sponsorship after nearly four decades
French insurance firm GMF is set to end its sponsorship of the French Rugby Federation (FFR) after 38 years of supporting the governing body.
Russian tycoon Rybolovlev considers AS Monaco sale
Russian billionaire Dmitry Rybolovlev is considering the sale of his majority stake in French Ligue 1 club AS Monaco and has engaged Raine Group to act as advisor in any sale
Wembanyama rise fuelling closer ties between NBA, LNB
France’s importance to the NBA is growing with a media tie-up in the country among the latest initiatives off the back of an annual regular-season game and the success of French rookie Victor Wembanyama’s debut season.
Fifa goes to market in France with rights to next two men’s World Cups
Fifa has launched the tender process in France for media rights to the men’s World Cup in 2026 and 2030.
PSG ends interest in Stade de France move
Paris Saint-Germain (PSG) has officially exited the running for future control of the Stade de France, with the Ligue 1 club now set to focus on either expanding the Parc des Princes or developing a new stadium.
Eurosport signs off on ATP Tour rights renewal in France
Warner Bros. Discovery-owned Eurosport has finalised its ATP Tour rights renewal in France across the 2024-26 cycle
Canal Plus commits to PGA Tour until 2030 despite golf’s unsettled landscape
Pay-television broadcaster Canal Plus has retained its PGA Tour rights until 2030 with a record three Frenchmen set to take part next year but amid ongoing doubts over the long-term future of the property
Guinness replaces TikTok as Women’s Six Nations title sponsor, men’s renewal inked
Guinness is to take on title sponsorship of the Women's Six Nations, as part of its renewal with Six Nations Rugby that was officially announced today (Tuesday)
Arctos purchase of minority stake values PSG at more than €4bn
US investment fund Arctos Sports Partners announced today (Thursday) that it has acquired a minority stake in Paris Saint-Germain in a deal that values the Ligue 1 club at more than €4bn ($4.3bn).
L’Equipe retains 24 Hours of Le Mans free-to-air rights to 2025
French motor-racing's prestigious 24 Hours of Le Mans is to continue to be broadcast domestically on free-to-air television until at least 2025 under a new deal announced today (Thursday) with L’Équipe, th…
IOC sets out pathway to 2038 Winter Olympic Games
The International Olympic Committee (IOC) has taken the unprecedented step of outlining its planned Winter Olympic Games hosts for the next 15 years, much to the disappointment and annoyance of Sweden.