France
Vivendi ‘could cut’ Mediaset stake to end legal row
French media group Vivendi could reportedly reduce its stake in Italy-based commercial broadcaster Mediaset in an effort to end the long-running dispute between the two companies
French Tennis Federation signs dual agreement with Wilson
The French Tennis Federation (FFT) has signed a five-year agreement with sports retailer Wilson Sporting Goods.
The brand becomes a sponsor of both the FFT itself and the French Open grand slam tournament
FFF to use Saint-Etienne for Europa League final bid
The French Football Federation (FFF) will put forward Saint-Etienne as its bidder for the final of the 2022-23 Uefa Europa League, according to the city’s Mayor, Gaël Perdriaux.
Stade Vélodrome to set 5G first through Orange link-up
French Ligue 1 football club Olympique de Marseille has announced plans to make its Stade Vélodrome home ground the first 5G stadium in the country through an agreement with telco Orange.
iX.co appointed to drive LNR’s digital fan engagement effort
iX.co, the digital subsidiary of sports marketing company Infront, has been appointed by the French Rugby League (LNR) as a digital consultancy partner to help drive its global fan engagement push
Ex-ICC and IMG executive Hunter given Six Nations commercial role
Six Nations Rugby has named Rupert Hunter as its new chief commercial advisor, replacing Dave Kavanagh
ViàOccitanie acquires French top-tier rugby league rights
French local digital terrestrial broadcaster ViàOccitanie has acquired exclusive rights to the country’s top-tier rugby league competition, the Elite One Championship.
将近100万法国观众免费观看了F1美国大奖赛
周日进行的一级方程式美国大奖赛在法国免费数字地面频道TMC上的平均观看人数达到了93.6万人。
French free-to-air audience nears 1m for US Grand Prix
Sunday’s Formula One United States Grand Prix was watched by an average of 936,000 viewers on TMC, the French free-to-air digital terrestrial channel.
Mediapro’s Roures moves to allay murmurings over Ligue 1 plans
Jaume Roures, the chief executive of Mediapro, has sought to allay any fears over the production and agency’s group’s timeline to launch its new service in France and schedule of rights fee payments.
TF1: Rugby World Cup cancellations cost over €1m
TF1, the French free-to-air commercial broadcaster, expects to lose over €1m ($1.1m) from the cancellation of three matches at the Rugby World Cup in Japan because of Typhoon Hagibis.
PSG signs seven-figure sponsorship with Italian fashion brand Replay
Leading French football club Paris Saint-Germain has signed a lucrative four-year sponsorship deal with Fashion Box, the parent company of Italian denim brand Replay
NBA adds Pringles as sponsor of its first Paris game
The NBA has signed snack brand Pringles as a sponsor of its Paris Game 2020
LFP teams up with StadiumGo
The French Football League (LFP) has agreed a partnership with ridesharing platform StadiumGo.
The French service is said to be the first carpool platform entirely dedicated to sporting events
Prud’homme takes helm at Discovery France after Bergeaud exit
Laurent Prud'homme, senior vice-president of rights acquisitions and syndication at Eurosport, the Discovery-owned sports broadcaster, has been named as the new senior vice-president, general manager at…
Nantes signs music festival as Coupe de la Ligue shirt sponsor
French football club Nantes has signed heavy metal music festival Hellfest as a sponsor for its matches in the Coupe de la Ligue, the French league cup tournament
Toulouse signs up DMax as sleeve sponsor, deal brokered by Lagardère Sports
French Football club Toulouse has added French moving and storage service DMax to its sponsorship portfolio.
The deal includes sleeve sponsorship of the Ligue 1 side’s kit.
France Télévisions grants Champions Cup further FTA coverage
Public-service broadcaster France Télévisions has enhanced its coverage of European club rugby union competition the Champions Cup through an expanded agreement covering at least the three seasons spanning 20…