Germany
Tennium tasks Sportfive with Hamburg Open sales
Tennium, the organiser of the ATP Tour’s Hamburg Open, has turned to Sportfive to help sell sponsorship and hospitality packages from 2025 to 2028.
Sport1 exits pay TV in Sportdigital deal
Rights in German-speaking countries to Major League Baseball (MLB), Nascar, Conmebol and Asian Football Confederation (AFC) competitions are switching to channels operated by Sportdigital in a deal with…
Oktagon MMA hires Antesi to maximise German TV potential
Mixed martial arts promotion Oktagon MMA has appointed Antesi Media, the Munich-based consultancy, to assist in the sale of its media rights in Germany following a successful event in the country last…
Dublin, Berlin eyed for expanded NFL International Games slate
The potential for a domestic package of international NFL rights to be sold is beginning to take shape, with as many as eight games outside the US planned for 2025.
DHB sticks with Sportfive through 2030
The Sportfive agency has renewed one of its longest-standing commercial deals, reupping its agreement with the German Handball Federation (DHB) until 2030
Sportdigital ‘closes in’ on Sport1 pay-TV channels
Germany’s Sportdigital is closing in on an agreement to acquire the pay-television channels of Sport1 as the broadcaster now jointly owned by Turkey’s Acunmedya trims its sports content offering.
St Pauli eyes €30m from sale of stadium to fans
Bundesliga club St. Pauli hopes to raise up to €30m ($32.6m) in capital from the sale of a majority stake in its Millerntor Stadium to a fans co-operative.
Made in Germany: Klopp stays local with Trivago
Sportfive brokers deal with hotel search platform Trivago, adding yet another German brand to former Liverpool manager's sponsorship portfolio.
Bundesliga rights auction to restart in five weeks
The German Football League's stalled domestic rights sales process will resume on November 25, as it races to get all contracts in place before year-end in the wake of the legal challenge by DAZN.
FIS unfazed by rights centralisation legal defeat in Germany
The International Ski and Snowboard Federation (FIS) has insisted its plan to introduce media rights centralisation is still on track, despite a potentially damaging legal defeat in Germany.
Dyn to show German teams in Fiba Europe Cup
German streaming platform Dyn Media has added more basketball rights to its portfolio in a deal to exclusively show the matches of German sides Ludwigsburg and Braunschweig in the second-tier Fiba Europe Cup.
DFL to re-tender Package B after arbitration ruling
The German Football League (DFL) must re-auction a major package of domestic broadcast rights following an arbitration ruling today (Tuesday) in response to DAZN’s legal challenge to its tender process.
Germany wants Women’s Euro 2029 after summer success
Germany has set out plans to host another major football tournament this decade, after the German Football Association (DFB) announced its intention to bid to stage the Uefa Women's Euro in 2029
Pluto TV eyes ‘significant brand boost’ in BVB deal
Pluto TV, the free, ad-supported streaming service owned by Paramount Global, has struck a multi-faceted global commercial agreement with Borussia Dortmund, which includes shirt branding and a dedicated TV channel.
EXCLUSIVE: Cisco goes international with NFL sponsorship
Digital technology firm Cisco is expanding its agreement with the National Football League (NFL) to include international rights, SportBusiness understands
Kraken adds RB Leipzig to European sleeve deals
Cryptocurrency platform Kraken has added the sleeve sponsorship of Bundesliga club RB Leipzig to recent deals in European club football as it continues its expansion in Europe
Dortmund doubles down on crypto with BlockDAG deal
Borussia Dortmund has announced a ‘record-breaking’ three-year deal with blockchain firm BlockDAG the day after expanding its relationship with crypto exchange Coinbase.
Infront to sell Seattle Seahawks sponsorships in DACH
The NFL’s Seattle Seahawks has appointed the Infront agency as the franchise’s exclusive partnership sales partner in the DACH region of Germany, Austria, and Switzerland.