Germany
Bitburger ‘top World Cup sponsor’
Beer company Bitburger was the most successful World Cup sponsor in Germany, according to researchers SPORT+MARKT.
Bitburger ‘top World Cup sponsor’
Beer company Bitburger was the most successful World Cup sponsor in Germany, according to researchers SPORT+MARKT.
Nike’s night to remember
Germany had the better 'stats' during the World Cup final, but it will be the five times winners Brazil - and their yellow Nike shirts - that will be remembered from Japan/Korea 2002.
Nike’s night to remember
Germany had the better 'stats' during the World Cup final, but it will be the five times winners Brazil - and their yellow Nike shirts - that will be remembered from Japan/Korea 2002.
Nike’s night to remember
Germany had the better 'stats' during the World Cup final, but it will be the five times winners Brazil - and their yellow Nike shirts - that will be remembered from Japan/Korea 2002.
FIFA hail World Cup success
FIFA has hailed the first co-hosted World Cup a success and confirmed it has not ruled out similar joint arrangements in the future.
FIFA hail World Cup success
FIFA has hailed the first co-hosted World Cup a success and confirmed it has not ruled out similar joint arrangements in the future.
Golden League to cut venues
The number of Golden League athletic venues will be cut from seven to six during the 2003-05 seasons, the International Association of Athletics Federations (IAAF) said today.
Golden League to cut venues
The number of Golden League athletic venues will be cut from seven to six during the 2003-05 seasons, the International Association of Athletics Federations (IAAF) said today.
Soccer’s ‘big five’ prosper
The aggregated income of all soccer clubs in top European divisions broke the £4billion (EUR6.6bn/$6.1bn) barrier for the 2000/2001 season, according to the Deloitte & Touche Annual Review of Football Finance
Soccer’s ‘big five’ prosper
The aggregated income of all soccer clubs in top European divisions broke the £4billion (EUR6.6bn/$6.1bn) barrier for the 2000/2001 season, according to the Deloitte & Touche Annual Review of Football Finance
No recovery until Athens, says ad chief
WPP chairman Sir Martin Sorrell has warned that a "pronounced recovery" in the advertising and marketing industry will not take place until 2004.
No recovery until Athens, says ad chief
WPP chairman Sir Martin Sorrell has warned that a "pronounced recovery" in the advertising and marketing industry will not take place until 2004.
Bundesliga TV future still clouded
The decision on the future destination of the domestic TV rights to Germany's soccer league, the Bundesliga, has again been delayed in light of a new offer on the table.
Bundesliga TV future still clouded
The decision on the future destination of the domestic TV rights to Germany's soccer league, the Bundesliga, has again been delayed in light of a new offer on the table.
US tunes in to World Cup
A record number of people in the US watched their country's euphoric World Cup victory over Mexico in this week's second round match.
US tunes in to World Cup
A record number of people in the US watched their country's euphoric World Cup victory over Mexico in this week's second round match.
World Cup boosting the broadcasters
The global appeal of the World Cup has been shown with the television ratings and audience shares rising significantly, particularly in Western Europe, according to the latest data.