Germany

NFL Game Pass will be available on Amazon Prime Video as an add-on in several of the league's key international markets thanks to a deal struck by the service's global distributor, DAZN

The domestic media rights legal battle in Germany between the German Football League (DFL) and its incumbent broadcaster DAZN is set for a late September outcome

Owners KW25 and Red Bull are said to be targeting a valuation of up to €500m for the WRC's commercial rights-holder.

Adidas is close to landing a deal with the Audi F1 team, which would mark its second agreement in the Formula 1 market with a major German manufacturer, SportBusiness can reveal.

Linear audiences in most major European markets dropped significantly for the men’s Olympic 100-metre final compared to the last summer Games in Europe as its ‘appointment-to-view’ status has been diluted due to various factors.

Matthias Kirschenhofer has become the sole chief executive of German sports broadcaster Sport1 following the closure of a 50-per-cent equity stake sale to Acunmedya, the Turkish media group

Sky Deutschland has secured the rights to the US Open tennis tournament after striking a comprehensive sub-licensing agreement with Sportdeutschland.TV, the streaming platform of DOSB New Media.

Lidl’s activation around its sponsorship of Euro 2024 has been vindicated after the German supermarket chain derived the most consumer recognition of all sponsors, according to a recent YouGov study.

Germany’s 2. Basketball Bundesliga has amassed a betting rights package of at least 720 matches per season in a request for proposal (RFP) process that also includes the global broadcast rights, SportBusiness understands.

Women’s handball has been delivered a major exposure boost in Germany after public broadcasters ARD and ZDF opted to buy the rights to the women’s Euros together with the men’s competition.

Indian tyre brands Ceat and BKT have served notice of their international ambitions, announcing sponsorship deals with German Bundesliga champion Bayer Leverkusen and The Hundred, the England and Wales…

Sport1's licensing of “docutainment” programming and rollout of a sports reality format developed by co-owner Acunmedya is indicative of a major cutback in sports rights investment, according to one German market expert.

US-based sporting goods manufacturer Baden Sports has made a move into the European market in a four-year official ball supply deal with Germany’s Basketball Bundesliga (BBL).

ZDF delivered a huge audience share of 76.8 per cent for its live coverage of Germany’s clash with Denmark on Saturday evening during a weekend in which teams from four of Europe’s ‘big five’ markets were in action.

The German Ice Hockey Federation (DEB) will be able to source potential sponsors in-house as part of a revised and extended exclusive marketing agreement with the Infront agency

French football's LFP Media has announced its first direct deal with a broadcaster for its next international rights cycle, a three-year agreement with DAZN across Germany, Austria and Switzerland.