Germany
Audi fast-tracks F1 plans with full Sauber takeover
German car maker Audi has acquired 100-per-cent control of the Swiss Formula 1 team Sauber, ahead of its previously planned arrival in the sport in 2026
DFL extends licensing agreement with Mondelez International
The German Football League (DFL) has announced an extension of its licensing deal with Mondelēz International as the confectionery company rolls out a different strategy to its approach in English football.
RB Leipzig cuts decade-long Nike ties with Puma deal
The Red Bull football group's long-running association with Nike will come to an end in June, after RB Leipzig, the senior club in the portfolio, signed a new kit supplier deal with Puma
Sport1 deal affords WEC heightened exposure in Germany
The FIA World Endurance Championship has increased its exposure in the German market through a new deal with Sport1
DFL to roll out tender documents after cartel office no-single buyer ruling
The German Football League (DFL) has been given the green light to begin sending official domestic tender documents to interested media companies after the Bundeskartellamt, the cartel office, officially…
Sportradar nets early extension to Bundesliga global betting rights deal
The German Football League (DFL) has agreed to an early extension of its global betting data and streaming rights distribution deal with Sportradar following talks with the industry's various aggregators
Half of Sport1 sold to Turkey’s Acunmedya for €30m
Turkish media group Acunmedya has bought a 50-per-cent stake in German sports broadcaster Sport1 for €30m ($32.5m) following an agreement struck with owner Highlight Communications.
Borussia Dortmund eyes US expansion with Prime sponsorship
Borussia Dortmund (BVB) has become the latest European football club to add sports energy drink Prime to its sponsorship portfolio.
DFL drops private equity investment plans amid fan revolt
Plans for private equity investment into the German Football League (DFL) have been abandoned for the second time in nine months, with seemingly no end in sight to the fan opposition that has disrupted…
Struggling Schalke taps Sportfive to build commercial portfolio
Sportfive has been handed a remit to help sell sponsorship and hospitality packages for FC Schalke 04, the cash-strapped 2. Bundesliga club
Super Bowl ratings jump in NFL’s core international markets
Record UK viewing figures on Sky Sports for Super Bowl LVIII were among strong performing ratings across a variety of the National Football League’s target international markets.
Blackstone exits DFL investment race, CVC sole bidder
CVC Capital Partners is the last remaining private equity firm in the running to become the strategic partner of the German Football League (DFL) in a new media company after Blackstone dropped its bid…
Bundesliga protests escalate as league nears D-Day on private equity
The German Football League (DFL) is coming under increasing pressure to hold another vote into its decision to take on private investment and potentially drop the plan altogether following another weekend…
Sky locks up Premier League rights to 2028 in DACH region
Premier League broadcast rights have been retained in German-speaking countries by Sky Deutschland until the end of the 2027-28 season
EXCLUSIVE: ARD and ZDF have Euro 2028 rights locked up
ARD and ZDF, the public-service broadcasters in Germany, have regained rights directly to the Uefa European Championship in 2028, it has emerged
No single-buyer rule axed as DFL details seven live packages
One media company will be permitted to land exclusive domestic broadcast rights to the Bundesliga after the Bundeskartellamt, the German cartel office, agreed to scrap the ‘no single-buyer’ rule in its…
Team Zverev taps Sportfive to land sponsors for German star
Alexander Zverev, the top German men's tennis player, has signed a three-year global partnership with the Sportfive agency to expand his sponsorship portfolio
WTT finds broadcast home in Germany on Dyn Media
German streaming platform Dyn Media has added World Table Tennis (WTT) rights to its portfolio of chiefly domestic properties in a two-year agreement.