Germany

Professional Wrestling
Media

Live televised action from World Wrestling Entertainment is to return in Germany tomorrow (Tuesday) for the first time in 10 months, after Bild, the German newspaper and publisher owned by the Axel Springer…
Football
Finance & Law

The German Football League (DFL) and Germany’s Federal Cartel Office have ruled that Porsche will be able to take a 10.4-per-cent stake in Bundesliga club VfB Stuttgart.
Multiple Sports
Sponsorship & Marketing

Global venue management firm AEG has announced Uber as the new naming-rights sponsor for its arena in Berlin, replacing German carmaker Mercedes-Benz.
Football
Finance & Law

The battle to become the strategic partner of the German Football League (DFL) in a potential new media company is down to two private equity firms: CVC Capital Partners and Blackstone
Football
Sponsorship & Marketing

EA Sports has agreed to a two-year extension to its long-standing sponsorship and licensing agreement covering the German Bundesliga and 2. Bundesliga, meaning the deal will now run to at least 2027.
Football
Industry Moves

Silke Kuisle, former chief financial officer at OneFootball, has been named as director of corporate strategy at the German Football League (DFL)
Football
Media

The German Football League (DFL) has asked prospective bidders for domestic Bundesliga rights from 2025-26 to 2028-29 to register for the forthcoming invitation to tender
Football
Sponsorship & Marketing

Bayern Munich has engaged the cryptocurrency market for a new sponsorship deal with trading platform Bitpanda
Football
Sponsorship & Marketing

China's BYD Partners, one of the world’s leading manufacturers of new energy vehicles (NEV), has been unveiled as a major sponsor of Euro 2024 taking place in Germany, the heart of the European automotive i…
Football
Media

The German Football League (DFL) has voiced its opposition to the type of revenue-sharing deal recently agreed between subscription sports broadcaster DAZN and Italy’s Serie A as it continues to prepare t…
Football
Governance

Hans-Joachim Watzke, one of the most powerful figures in German football, is to step down as chief executive of Bundesliga club Borussia Dortmund by the end of 2025
Esports
Sponsorship & Marketing

Wow, the streaming platform of Sky Deutschland, is to give its name to the Virtual Bundesliga (VBL) under a new sponsorship agreement announced by the German Football League (DFL) this morning
Darts
Media

Sky amassed a total of 4.8 million viewers for last night’s PDC World Darts Championship final featuring 16-year-old Luke Littler, making it the most-watched darts event ever on the pay-television broadcaster and its Now streaming service.
Darts
Media

The final of the PDC World Darts Championship tonight (Wednesday) is set to break even more records in the UK for Sky with the performances of teenage sensation Luke Littler having brought viewers flooding…
Motorsport
Media

Formula E has solved its biggest broadcast problem ahead of the new season, striking a free-to-air rights deal in Germany after the previous agreement was terminated with potentially legal implications
Multiple Sports
Media

A new commercial television channel is to launch in Germany at the start of 2024 offering sports output until now showcased by ServusTV and also on the back of a content agreement with DAZN
Multiple Sports
Media

German media group RTL has secured rights to Formula 1, the German 2. Bundesliga and the English Premier League as part of a wide-ranging content sharing agreement with pay-television broadcaster Sky Deutschland
Tennis
Media

Online retail giant Amazon has secured Wimbledon rights for the first time in any market, after acquiring exclusive rights to the tournament in Germany and Austria from 2024 to 2027