Germany

Global sports streaming service and media company DAZN has launched a free in-app offering for users in Germany, marking the first phase of what will be a wider global roll-out.

Bayern Munich and Adobe have decided to end their sponsorship agreement by mutual consent, just one year into a three-year contract.

Every game from the upcoming EHF European Championships is to be shown live in the host country Germany by new streaming platform Dyn Media, it was announced today (Wednesday).

Formula E has commenced legal proceedings against ProSiebenSat.1 following the German commercial broadcasting group's decision to walk away from the series, SportBusiness can reveal.

Five financial investors have been invited to partner with the German Football League (DFL) in its latest private equity push, four of which were involved in the process that was terminated just six months…

German software company SAP has agreed a new partnership with Mercedes-AMG Petronas, which the two parties state has the potential to “create a new blueprint” for the automotive industry, while US communications platform WhatsApp has stepped up its association with the Formula 1 team.

The NFL Game Pass direct-to-consumer service is to be made available as a Primetime Channel on YouTube in both Germany and the UK following a deal struck between DAZN and the Google-owned streaming giant

Private equity investment is back on the Bundesliga agenda for the third time in as many years, with the German Football League (DFL) this week publishing clear guidelines in the hope of persuading the…

Formula E is racing to land a new free-to-air broadcaster in Germany in time for the start of the 2024 season after ProSiebenSat.1 ended its deal despite having seemingly agreed terms on a contract extension

Andreas Jung, one of the leading commercial executives in German football, is to leave his role as the board member responsible for marketing at Bundesliga champions Bayern Munich at the end of the season

German Bundesliga club Bayern Munich today (Monday) announced record revenues exceeding its own expectations, with income totalling €854.2m ($913m) for the 2022-23 season.

Motorcycling's MotoGP World Championship is to move to pay television in Germany from next year, after Sky Deutschland secured the rights

German football club FC St. Pauli has announced a new sponsorship agreement with Puma, two years after taking production of the team's kit in-house for sustainability reasons

Coca-Cola, the US soft drinks corporation, has signed a new deal with its long-term commercial partner Uefa, becoming an official global sponsor of Euro 2024, the second tier of the federation’s national te…

H.I.G. Capital, the international private equity and asset management firm, is looking to put the Sportfive agency up for sale, according to reports. Miami-based H.I.G

The Infront agency has signed an expanded agreement with ADAC Motorsport that sees it become the German motorsport event organiser’s Official Marketing Partner.