Germany

The National Football League (NFL) London Games has its third presenting sponsor in as many years after the signing of Brand USA, the official ‘destination marketing’ organisation for the United States.

Gernot Bauer, head of sport at Warner Bros. Discovery Germany, is leaving the media giant to join commercial broadcaster ProSiebenSat.1

The German Football Association (DFB) is to launch a free ad-supported streaming TV (FAST) channel in the next few months, which will carry men's and women's domestic club competitions, as well as some…

German public-service broadcasters ARD and ZDF have announced a new deal with Uefa for rights to Germany's men’s national team matches.

OneFootball has renewed another key media deal in its home market after extending its agreement with Deutsche Telekom to stream live and highlights coverage of matches from German men’s football’s thi…

Uefa has completed its national sponsor tier for the men’s Euro 2024 tournament with the announcement of a deal with German poultry producer Wiesenhof.

The German Football Association (DFB) has four major contracts in place for international media rights to the Google Pixel Frauen-Bundesliga, ahead of the start of the 2023-24 season later today (Friday)

Following the recent strengthening of its ties with Infront, Germany’s Basketball Bundesliga (BBL) has extended its title sponsorship agreement with financial services company TeamBank.

German beer company Bitburger has signed as an ‘Official National Partner’ of Euro 2024 – making the Bitburg-based brand the exclusive beer in all stadiums at the tournament. T

Germany’s triumph in the final of the Fiba Basketball World Cup was watched by an average audience of 4.6

Deutsche Telekom's offer to negotiate with free-to-air linear broadcasters in Germany over a sub-licensing rights deal for the ongoing Fiba Basketball World Cup appears to have fallen on deaf ears

The German Football League (DFL) has sought to increase the Bundesliga’s value to international broadcasters through the launch of a whip-around show for overseas audiences.

Country tourism board Visit Rwanda has struck another high-profile football sponsorship after announcing a new five-year deal with Bayern Munich

Lega Serie A has launched its first request for proposal (RFP) for its forthcoming international rights sales cycle by going to market in Germany, Austria and Switzerland

Deutsche Telekom has reworked its Euro 2024 sublicensing agreement with commercial broadcaster RTL to allow it to regain exclusivity to five matches from the tournament staged across Germany

Sports content from Eurosport will continue to be available to all DAZN subscribers in Germany, Austria and Switzerland under the terms of a new sublicensing agreement