Germany

Football
Sponsorship & Marketing

IT consultancy firm MHP, a subsidiary of Porsche, is set to take on naming rights to VfB Stuttgart’s home stadium as part of a wide-ranging agreement that could see the German automotive brand acquire a…
Football
Sponsorship & Marketing

German Bundesliga club Bayern Munich will not extend its sleeve sponsorship agreement with Qatar Airways into the 2023-24 season
Football
Finance & Law

The German Football League (DFL), organiser of the Bundesliga and 2. Bundesliga, has announced a six-season funding agreement with the German Football Federation (DFB)
Football
Sponsorship & Marketing

Online gaming company StarGames.de has agreed a deal to become the new training kit sponsor of German 2.Bundesliga football club Hannover 96
Football
Sponsorship & Marketing

The Sportfive agency strengthened its grip on German football by extending its marketing relationship with Bayer 04 Leverkusen until the end of the 2028-29 season.
Tennis
Media

Sky Deutschland has opted to make a handful of matches from tennis’ Wimbledon Championships available on a free-to-view basis after reaching a sublicensing agreement with the Axel Springer-owned Bild n…
Basketball
Sponsorship & Marketing

The Infront agency has strengthened its ties with Germany’s Basketball Bundesliga (BBL), signing an exclusive sponsorship sales agreement for the 2023-24 season.
Football
Sponsorship & Marketing

Bundesliga club Borussia Dortmund has struck an early extension to its partnership with the Sportfive agency, stating that the US will be a target territory for its international marketing efforts in the…
Multiple Sports
Media

Commercially funded streaming service WedoTV has today (Tuesday) launched a free, ad-supported streaming television (FAST) sports channel in the DACH markets of Germany, Austria and Switzerland
Multi-sport
Media

This year’s Special Olympics World Games in the German capital of Berlin will receive widespread coverage across some major European markets after Eurovision Sport, the sports arm of the European Broadcasting U…
Mixed Martial Arts
Media

DAZN has further added to its combat sports portfolio by signing a deal with Muay Thai organisation Rajadamnern World Series (RWS)
Football
Media

Fifa has extended its media rights agreement for the 2023 Women’s World Cup with the European Broadcasting Union, ensuring the tournament will be screened in the major markets of France, Germany, Italy, S…
Multiple Sports
Media

Highlight Communications is considering a sale of German media group Sport1 Medien or some of its constituent parts as it seeks to raise investment
American Football
Licensing & Merchandising

The National Football League Players Association (NFLPA) has introduced a 'Passport Tour' which will see eight active NFL players visit the cities of Frankfurt and London to grow their brand and build…
Football
Media

ARD has announced a sublicensing deal with telecoms operator Deutsche Telekom that will see the public-service broadcaster and its regional affiliates show live coverage of 68 matches from 3
Football
Sponsorship & Marketing

Uefa has signed up Ergo as the latest national partner of Euro 2024 in a deal that makes the Germany-based insurance company a presenting partner of the competition’s volunteer programme.
Multiple Sports
Media

Olaf Schröder, chief executive of Sport1 Medien, is leaving the Highlight Communications-owned German media group with immediate effect amid a restructuring of operations.
Football
Sponsorship & Marketing

Deutsche Bahn, the national railway company of Germany, has agreed a deal to sponsor the Uefa Euro 2024 national team tournament, which will take place in its home country