Global

Boxing
Governance

World Boxing will hope a newly established breakaway Asian boxing confederation will enhance its chances of being recognised as the sport's official governing body in the Olympic movement
Multiple Sports
Sponsorship & Marketing

Le Coq Sportif has been placed in receivership as it continues to try and salvage its financial future and remains subject of a legal case for non-payment of fees to the French Rugby Federation (FFR).
Motorsport
Sponsorship & Marketing

The Renault-owned Alpine Formula 1 team has engaged with a new segment of the gambling sector via a new deal with Modo Casino, while rival team Haas has added two new sponsors
Cricket
Media

Indian media group Sony Pictures Networks has secured exclusive global media rights to Asian Cricket Council events from 2024 to 2031, replacing rival Disney Star in a move which has surprised the market
Football
Host Broadcast & Production

IMG will lose its long-held and lucrative Premier League broadcast production business from 2026-27 after the English top flight decided to take the operations in-house in a major blow to the agency
Athletics
Media

Infront has tied down more media rights business in athletics in a two-edition deal to sell international broadcast rights to the new World Athletics Ultimate Championship
Sailing
Sponsorship & Marketing

Rolex has upgraded its SailGP sponsorship to become its first-ever title sponsor, having previously conditioned its support on the team sailing series going without such a designation.
Football
Sponsorship & Marketing

Team Marketing is looking to sell its final piece of Uefa Champions League sponsorship inventory for the 2024-27 cycle after inviting brands to bid for the last slot in the new second-tier category
Winter Sports
Sponsorship & Marketing

The International Ski and Snowboard Federation (FIS) continues to build out its central sponsorship portfolio after bringing in Visa as title sponsor of the Snowboard Alpine World Cup.
Motorsport
Sponsorship & Marketing

Red Bull Racing continues to build its portfolio for the 2025 Formula 1 season with Norwegian video technology company Neat becoming its latest signing.
Sailing
Media

SailGP has announced new, or extended, broadcast rights deals across Australia, Brazil, Germany and New Zealand ahead of a 2025 season which it expects to provide “significant further growth” in terms of its audience reach.
Basketball
Media

Basketball’s EuroLeague Women has secured a step up in exposure with DAZN coming on board to stream matches globally and add to the existing output on YouTube.
Boxing
Media

Viewership on Netflix of the heavyweight bout between Jake Paul and Mike Tyson peaked at 65 million concurrent streams as the streamer endured technical issues on the night, with fans complaining of buffering and freezing.
Motorsport
Sponsorship & Marketing

Aston Martin sponsor AvaTrade will make the switch to Red Bull Racing for the 2025 F1 season, SportBusiness can reveal.
Equestrian
Media

Broadcast revenues at the International Equestrian Federation (FEI) are budgeted to drop by 8 per cent in 2025 in a continued shift to digital content and time-buys to maximise sponsorship income.
Rugby Union
Governance

Australia's Brett Robinson has set out his stall to create the “right culture to deliver commercial outcomes for a contemporary global sport” after being elected chair of World Rugby.
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has sold its first sponsorship package in the artificial intelligence category, a multi-year deal with technology and IT consulting firm IBM
Sailing
Sponsorship & Marketing

Emirates' Global Partner package to SailGP includes naming rights to two races and significant media exposure for the airline, the two parties announced today (Thursday)