Global
Further acquisitions planned as ex-M&C Saatchi chiefs form agency
Former M&C Saatchi Sport and Entertainment senior executives Steve Martin and Jamie Wynne-Morgan are launching a new global agency, MSQ Sport+Entertainment, which is planning further acquisitions to build its capabilities “from the ground up”.
Uefa club competitions global agency RFP primed for launch
Uefa has opted to canvass the agency market again for global commercial rights sales to its flagship club competitions in a request for proposal process inviting bids over three or six seasons.
Studhalter US sanctions list removal affords Highlight ‘legal certainty’
Highlight Communications, the parent company of the Team Marketing agency, has been delivered a boost with the removal of major investor Alexander Studhalter from the US Office of Foreign Assets sanctions…
PCB launches international rights tender
The Pakistan Cricket Board has launched an invitation to tender for its international media rights, having struggled to strike long-term agreements in key territories since its previous deals expired at the end of 2023.
‘Progress made’ in top ski nations’ FIS rights centralisation talks
Leading ski federation claim to be making progress in talks with the International Ski and Snowboard Federation over media rights centralisation but are still 'far away' from an agreement.
OneFootball, Stadion unite for in-app e-commerce marketplace
OneFootball, the streaming and media platform, has entered into the e-commerce marketplace in its latest attempt to diversify revenue streams and become a fully holistic football content offering
Winners Alliance appoints Team Playmaker agency to seek collective athlete deals
Winners Alliance, the organisation that represents the collective IP of athletes, has appointed Team Playmaker, a new sales, marketing and sponsorship agency founded by former CSM executives Matt Grandis and Ross Meltzer, as its official partnership development agency.
WTA ends CEO search with move for NBA’s Archer
Portia Archer, a senior US sports and media executive, has today (Wednesday) been named as the new chief executive of the Women’s Tennis Association.
Stats Perform reclaims ICC betting rights
Stats Perform has regained exclusive betting data and streaming rights to ICC events in a four-year deal, having been replaced by rival Sportradar from 2021 to 2023.
DP World Tour tees up OMP category with Buffalo Trace
The DP World Tour has agreed it first ‘Official Marketing Partner’ (OMP) sponsorship deal with whiskey brand Buffalo Trace, mirroring the long-held OMP category on the PGA Tour.
New $10m athletics event gives hosts commercial ‘skin in the game’
The new World Athletics Ultimate Championship, a biennial event that currently sits outside the federation’s existing rights agreements, will give organisers “more skin in the game” in terms of inventory, according to the body’s president Sebastian Coe.
Puma makes global sponsorship move for Hyrox phenomenon
Hyrox, the world series of fitness racing majority-owned by Infront, has secured its first sponsorship deal with a major brand, with Puma coming on board as a global partner.
OneTeam, MLBPA launch international licensing venture led by Baer-Hoffmann
OneTeam Partners, the company working with US player unions to derive value from group licensing rights, has created an international venture with the Major League Baseball Players Association (MLBPA).
Emirates makes new long-term commitment to ICC
The Dubai-based airline's eight-year 'Premier Partner' extension makes it the first top-tier sponsor to agree a deal for the full duration of the ICC's new commercial cycle.
Supertri opts for franchise structure
Triathlon events organiser Supertri has announced a new structure of franchise-based ownership after confirming the first team in its new league will be Podium Racing
Winners Alliance welcomes $40m in new funds from existing investors
Existing investors Pershing Square Foundation and Prysm Capital are among those injecting fresh funding.
IBA announces Olympics prize money despite losing IOC recognition
Despite losing International Olympic Committee (IOC) recognition as the sport's global governing body, the International Boxing Association (IBA) has announced plans to award prize money for Olympic competitors…
Ironman Pro Series is latest addition to DAZN’s global free tier
Ironman has become the latest property to which DAZN has secured broadcast rights in most global markets in a two-year deal that will see coverage showcased on the broadcaster’s free, ad-supported tier.