Global

Cricket
Sponsorship & Marketing

DP World has upgraded its ICC sponsorship to top-tier status as it prepares to play a major role in the logistics requirements for the upcoming T20 World Cup and extends a deal it describes as much more than a “badging exercise“.
Equestrian
Media

The appointment of Sunset+Vine to a three-year rights distribution contract builds on its consultancy work with the FEI, a federation whose media rights strategy focuses on providing exposure for sponsors.
Football
Sports Betting

Infront has begun selling international broadcast and betting rights to the Campeonato Brasileiro Série A after striking one-year deals with the Liga Forte Uniao (LFU) and Libra blocs of clubs, SportBusiness understands.
Sailing
Sponsorship & Marketing

Explora Journeys, the new luxury ocean travel brand of the MSC Group, has signed its first major sports sponsorship deal, becoming the seventh Global Partner of the 37th America’s Cup.
Multi-sport
Sponsorship & Marketing

Toyota is said to be planning to terminate its global sponsorship deal with the IOC after Paris 2024, demonstrating continuing difficulties rights-holders have identifying and retaining sponsors from the sector.
Mixed Martial Arts
Events

TKO Live Events Strategy Team to create what is claimed will be one of the strongest live events portfolios in sports and entertainment.
Athletics
Sponsorship & Marketing

Chinese electric car brand Zeekr is looking to fill major marketing and brand positions in Europe as it backs an awareness drive that includes sponsorship of the Diamond League
Multiple Sports
Sponsorship & Marketing

News of the administration at Cazoo, the online car dealer which once listed on the New York Stock Exchange with an $8bn valuation, deals a final blow to the remnants of an already decimated sponsorship portfolio.
Golf
Sponsorship & Marketing

Fanatics has agreed a multi-year deal with the R&A to take over the golf organisation’s physical and online retail operations.
Cricket
Sponsorship & Marketing

MRF Tyres is expected to reduce its presence in cricket after deciding against renewing its global sponsorship of the ICC, according to reports.
Paralympic Games
Events

Organisers of Paris’ Paralympics have launched an advertising campaign in a bid to boost slow-moving ticket sales for different sports in recent months.
Football
Sports Betting

Stats Perform has agreed a deal for international betting streaming rights to the English Football League in all markets except the Americas, SportBusiness understands
Multiple Sports
Media

News of the production of three Olympic focused documentaries on Netflix is further evidence of the IOC's attempts to better engage an audience in between Games.
Volleyball
Sponsorship & Marketing

Volleyball World, the sport's commercial entity, has signed its first global betting sponsor covering both its indoor and beach disciplines, a five-year agreement with 1xBet.
Multiple Sports
Sports Betting

A 78-per-cent jump in Sportradar’s Q1 sports rights costs on the back of its new ATP agreement and first season of an NBA extension contributed to a narrow net loss but the company claims to be already f…
Football
Events

Fifa has approved plans for its first Women’s Club World Cup and in a potentially ground-breaking move, set up a working party to review rules that currently block the staging of club matches overseas.
American Football
Media

Netflix has made its first move into live American football and struck its first agreement with a major sports league, today (Wednesday) announcing a three-season deal with the NFL
Football
Sports Betting

Czech agency Pragosport has been awarded the international betting video rights to the top two Czech football leagues from 2024-25 to 2028-29